MKT 435 Expect Success/newtonhelp.com

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MKT 435 Expect Success/newtonhelp.com
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MKT 435 Expect Success/newtonhelp.com

• MKT 435 All Assignments
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
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• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
• MKT 435 Week 2 Porsche Case Study
• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
• MKT 435 Week 3 How Attitudes are Influenced

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 All New Assignments
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• MKT 435 Week 1 Impact of Consumer Behavior on
  Marketing Strategy Paper
• MKT 435 Week 2 Brand Personality Presentation (2
  PPT)
• MKT 435 Week 3 Internal and External Influences
  Marketing Paper
• MKT 435 Week 3 Impact of Cultural Values on
  Consumer Behavior Paper

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• Choose a company with which you are familiar.
• Prepare a 1,050- to 1,400-word paper in which the
  interrelationship between consumer behavior and
  marketing is discussed.
• Find three specific examples of the companys
  marketing strategy and its relationship with
  consumer behavior. Examples may include
  mission/value statements, print advertising,
  website content, press releases, among others.
  Using these examples, what is your opinion of how
  the company uses the understanding of consumer
  behavior to create and implement its marketing
  strategy?

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 1 Impact of Consumer Behavior on
  Marketing Strategy Paper
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• MKT 435 Week 1 Impact of Consumer Behavior on
  Marketing Strategy Paper
• Choose an organization with which you are
  familiar.
• Write a 700- to 1,050-word paper in which you
  review the impact of consumer behavior on this
  organizations marketing strategy.
• Review and evaluate a specific example of how
  this organization utilized its knowledge of
  consumer behavior to adjust its marketing
  strategy.
• ? How did this organization figure out what its
  target market wanted?

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 2 Brand Personality Presentation (2
  PPT)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• This Tutorial contains 2 Presentation
• MKT 435 Week 2 Brand Personality Presentation
• Resource Consumer Behavior Building Marketing
  Strategy, Ch. 10
• Choose an organization with which you are
  familiar or use the organization you chose for
  the Week 1 assignment.
• Create an 8- to 10-slide Microsoft PowerPoint
  presentation with speakers notes representing
  how this organization manages and develops its
  brand personality, and deliver the following

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 2 Porsche Case Study
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• Read the Porsche case study found in Consumer
  Behavior on pages 52-53.
• Write the answers to the following questions 1,
  2, 3, 4 and 6 at the end of the case. Use the
  worksheet to answer the questions. The paper will
  need to be 700 to 1,050 words in total length.
• Format the paper consistent with APA standards.
• Click the Assignment Files tab to submit your
  assignment.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 3 How Attitudes are Influenced
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• Write a 1,050- to 1,400-word paper in which you
  write about the following scenario
• What was your attitude about this
  course before it started?
• What factors influenced that attitude?
• How has your attitude toward the course
  changed now in the third week of class?
• Refer to attitude and motivation
  theories as discussed in Chapter 6 to support
  your reasoning for the before and after attitudes
  you describe.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 3 Impact of Cultural Values on
  Consumer Behavior Paper
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
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• MKT 435 Week 3 Impact of Cultural Values on
  Consumer Behavior Paper
• Choose one of the following changes in Cultural
  Values to review and discuss (1) green
  marketing, (2) cause-related marketing, (3)
  gender-based marketing, or (4) marketing to gay
  and lesbian consumers.
• Write a 700- to 1,050-word paper in which the
  interrelationship between consumer behavior and
  changes in cultural values is reviewed.
• Find three specific examples of organizations
  marketing to these changes in cultural values.
  Examples may be mission/value statements, print
  advertising, web site content, press releases,
  among others.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 3 Internal and External Influences
  Marketing Paper
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• MKT 435 Week 3 Internal and External Influences
  Marketing Paper
• Resource Consumer Behavior Building Marketing
  Strategy, Ch. 3
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. This will be the product or
  service you will use for the remainder of the
  team assignments due in Weeks 4 and 5.
• Obtain your instructors approval of your teams
  product or service before beginning this project.
• Develop a 700- to 1,050-word analysis explaining
  the following headings

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• Write a 700- to 1,050-word paper in which the
  team discusses the following
• A brief overview of the company and the
  product and its marketing strategy.
• An examination and discussion of the
  external factors that influence the companys
  target market.
• Find 5 examples of the companys
  marketing communications and discuss each
  communications example, addressing how the
  company recognizes external factors that
  influence its consumers behavior. Examples of
  Marketing Communications types are print
  advertising, press releases, brochures, flyers,
  banner ads, etc.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 4 Consumer Decision Making
  Presentation
•  
• For more course tutorials visit
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• MKT 435 Week 4 Consumer Decision Making Process
• Analyze a recent purchase you made of a durable
  good (durable goods are goods that dont wear out
  quickly or those that have a lifespan of more
  than three years computers, cars, mobile
  phones, kitchen appliances, etc.)
• Make a presentation of 10-12 Slides
• Base your review on the following six steps in
  the consumer decision process
• 1. Problem recognition
• 2. Information search

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 4 Examine a Communication Tool
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• For more course tutorials visit
•  
• www.newtonhelp.com
• Choose a marketing communication tool used by a
  brand about which you are passionate. Examples of
  Marketing Communications types are print
  advertising, press releases, brochures, flyers,
  banner ads, etc.
• Create a Poster Board presentation in which you
• Present the communication tool
• Discuss how effective it is in
  attracting and retaining customers, and
  communicating the companys focus on customer
  satisfaction.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 4 Part II Consumer and Behavior
  Marketing Strategy
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• For more course tutorials visit
•  
• www.newtonhelp.com
• Write a 525- to 700-word paper in which the team
  explains the roles of family, culture, and
  subculture influences on the companys target
  market purchasing behavior.
• Discuss how the company can use learning and
  perception theories in attracting and retaining
  target market members. Provide a brief
  description of the theory with specific examples
  of using it in a marketing communication
  strategy.
• Format the paper according to APA standards.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 4 Team Consumer Decision Making
  Paper
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 435 Week 4 Consumer Decision Making Paper
• Utilize the same product/service your team chose
  for Week 3.
• Developa 700- to 1,050-word response that
  analyzes the following
• ? Discuss the potential importance of each type
  of situational influence in developing a
  marketing strategy for your product/service.
• ? Review whether your market segment is aware of
  the problem that your product/service serves to
  eliminate. How is your marketing strategy
  impacted by this awareness?

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 5 Consumer Decision Making Process
  Analysis
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Analyze a recent purchase decision you made using
  the steps in the consumer decision making
  process. The consumer decision making process is
  discussed in Chapter 14, pages 341-346.
• Submit a detailed outline in which you show the
  steps you took in making the purchase decision
  and the rationale behind each step. An example of
  a detailed outline can be found in the Center for
  Writing Excellence.
• Click the Assignment Files tab to submit your
  assignment.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 5 Final Consumer Behavior and
  Marketing Strategy
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• Create and present a 10- to 12-slide PowerPoint
  presentation of Part III.
• Develop a segmentation analysis of the companys
  target market. Address each variable of
  segmentation (geographic, demographic, behavioral
  and psychographic) that is significant in
  attracting the target market. Provide specific
  examples of product attributes and benefits for
  each segmentation variable identified as
  relevant. Refer to Chapter 2 for segmentation
  variables.

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 5 Impact of Online Crowdsourcing on
  Marketing Strategy Paper
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• This Tutorial contains 2 Papers
• MKT 435 Week 5 Impact of Online Crowdsourcing on
  Marketing Strategy Paper
• Evaluate an online crowdsourcing site. Examples
  include, Dells Ideastorm, and Starbucks.
• Write a 750- to 1,050-word paper in which you
  review a crowdsourcing site.
• Marketing has evolved in its relationship to
  customers. Marketing to consumers has shifted to
  marketing for consumers. Marketing for consumers
  has the power to choose whether they want to
  create a dialogue.
• ? How has the organization leading the
  crowdsourcing utilized consumers to help build
  its organization?

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MKT 435 Expect Success/newtonhelp.com

• MKT 435 Week 5 Team Global and Online Marketing
  Strategy Presentation
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• MKT 435 Week 5 Global and Online Marketing
  Strategy Presentation
• Resource Consumer Behavior Building Marketing
  Strategy, Ch. 15
• Utilize the same product/service that your team
  chose for Week 3.
• Prepare a 15- to 20-slide Microsoft PowerPoint
  presentation with speakers notes illustrating
  your cross-cultural, Internet, mobile, and social
  media marketing strategy
• Include the following in your presentation
• ? Choose a country where you will introduce your
  product/service after you have introduced it in
  the United States.

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MKT 435 Expect Success/newtonhelp.com