5 SEO content tactics to avoid - PowerPoint PPT Presentation

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5 SEO content tactics to avoid

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Title: 5 SEO content tactics to avoid


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(No Transcript)
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  • Search engine optimization is the practice of
    increasing the number and quality of visitors to
    a website by improving rankings in the
    algorithmic search engine results. In todays
    competitive market SEO is more important than
    ever. Today, it has become crucial to hire best
    SEO company Australia, SEO agency Melbourne or by
    consulting to the SEO consultant Melbourne that
    provides the best SEO services in Melbourne so
    that your pages can rank higher. It has become a
    consistent process to stay updated with the
    continually evolving world of SEO. If you are
    still working on your SEO with old content
    tactics, you may actually be doing more hard than
    good. Take a look at some of the current SEO
    taboos below!

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Keyword Stuffing
  • Keywords are the vital source to make sure that
    your content reaches right people. Earlier,
    search engines ranked your site on how often
    specific keywords appeared on your page.
  • However, now the algorithms are changed, and
    stuffing in too many keywords does not always
    create a good user experience. Stuffing the
    keywords, metadata description, titles, etc is
    how you get your website removed from the search
    engines.

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Writing Short Blogs
  • Blogs have emerged to be the most popular and
    effective element to target in SEO.
  • As per the niche of your website you need to
    write and publish quality content in the form of
    a blog. The demand for quality content has given
    rise to the blogging platforms.
  • Thus, it has now become vital to provide more
    information on a particular topic on which you
    are writing a blog. Avoid writing very short
    blogs and write longer posts that deep-dive into
    your chosen subject.

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Posting Content Unevenly
  • There is a system to everything including content
    posting schedules.
  • Just because it is your website, you cannot post
    the content helter-skelter and hope to get
    visitors. Instead, there should be a proper
    content strategy and a pre-planned calendar where
    you streamline the content.
  • Give fresh content on a regular basis and build
    your authority steadily with the users. To get in
    more traffic and leads coming in from search
    engines, post your content regularly and
    erratically.

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Duplicating Content
  • If you are regularly and directly duplicating the
    content for your website instead of publishing
    something authentic and original, then Google
    will term it deceptive content.
  • So be careful when using and repurposing older
    content for use on your website.

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Spammy Guest Blogging
  • Guest blogging is where people create
    informative, creative and original content to
    make available on blog sites.
  • If you do the guest blogging to promote your
    website, then be selective about the blog sites
    that you link to and be sure to link your content
    the relevant blog site.
  • So stay within the parameters they have set, keep
    up to date with the latest changes and trends,
    and your SEO strategy will ultimately bear fruit.

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THank YOu
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