SugarCRM Development Case Study: Sennheiser Electronic GmbH & Co

1
SugarCRM Development Case Study Sennheiser
Electronic GmbH Co
When it comes to the best audio systems in the
world, there are only two brands we can think
of Bose Sennheiser. The German giant has
recently decided to get rid of the homegrown
ecosystem for customer data management. And
integrated SugarCRM to hear the better sound of
the data. Some of the Challenges Identified by
Sennheiser
https//www.biztechcs.com/
2

• Sennheiser heavily relied on the systems and
  flows developed by their developers over the
  years. One of the biggest challenges was to
  integrate these tools with SugarCRM such as
• IBM Connections Intranet collaboration
• JD Edwards Enterprise ERP
• MicroStrategy Business intelligence
• Spredfast Social Media Monitoring
• Evalanche Marketing Automation
• Skype4Business Customer calls
• Apparently, their CRM was not able to process all
  of this data and provide a central view of the
  same. Therefore, in order to make the best use of
  the available data, one must first correlate
  this data. The Executives identified the need
  for a robust CRM to ensure that their global
  workforce gets a 360-degree view. From the CRM
  point of view, it must be a comprehensive
  solution. As it needs to fit within the expansive
  sales channels and integrate customer services
  marketing efforts.
• Scope of the Solution The must-have list
  created while selecting the CRM included
• Sennheiser listed Sugar as the best fit for their
  complex requirements
• Support for globally distributed users
  customers
• Cost-effectiveness and yet ensure the seamless
  integration of Sugar with their ERP, BI Social
  Media Monitor
• Advanced Workflow
• Support for B2B B2C Sales, Customer Services,
  and Marketing
• On-premise integration to ensure Govt data
  security regulations

https//www.biztechcs.com/
3
across 40 countries. They implemented Sugar first
for the B2B sales and then applied to the B2C.
And then gradually applied this to various other
verticals. The result was that the data insights
across verticals became possible. Sugar made
integration between marketing and customer
services. The Sugar deployment bridged the
customer lifecycle data with the new sales
leads. The impact was to be able to convert
customers as personal users. This data led to an
increase in cross-selling. Sugar helped
Sennheiser to chart the customer lifecycle and to
sell with one to one approach. It became really
easy to apply the learning from a given customer
follow-up cycle to convert another one. It all
became available due to the Sugar deployment.
Further, the Audio Electronics giant plans to
expand the scope into social media for marketing
lead generation and to create a workflow
mechanism as a process. SugarCRM Customization
Deployment Sugar is one of the leading
enterprise CRM software available today in the
market. The build of the solution ensures the
ability to process large data streams. It is
also an ideal CRM software that you can easily
integrate with various tools. The primary reason
why Sennheiser choose Sugar over the other CRMS
is that it can customize the processes to suit
your needs. Every business runs with its own
defined processes. Traditionally, that was the
primary reason why the industry leaders opted for
a custom CRM. Sugar is one of the best with
respect to customizations of CRM. Therefore, if
your needs for customized processes are equally
demanding, Sugar could be the answer to each and
every one of your needs. SugarCRM Development
for Your Business
https//www.biztechcs.com/
4
You might already have Sugar installed or you
could be the one vetting your options right now.
As technical experts with a number of successful
Sugar extensions on the Sugar Outfitters, Biztech
can be your guide through this extremely complex
process of SugarCRM development and
customizations. Some of our best extensions are Su
rvey Rocket, SugarCRM WordPress Customer Portal,
and TapCRM. Based in Ahmedabad, Biztech is one
of the leading IT Products Services providers.
We offer end to end SugarCRM customization
services along with ready to use products. We
have a dedicated team of skilled developers
along with the Sugar ISV Partnership. As we are
an ISO 27001 certified company, we promise high
standard practices for information security. In
order to get an estimation for your
requirements, get in touch with us. This was our
take on the case study published by
SugarCRM. Meta Description An insight into the
decision making the process of Sennheiser where
they let of the in-house customer data
management ecosystem for an industry leader CRM
SugarCRM. View Source https//www.biztechcs.com/
blog/sugarcrm-case-study-sennheiser-
electronic-gmbh-co/
https//www.biztechcs.com/