How to Market Your Carpentry Business Successfully

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How to Market Your Carpentry Business Successfully
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When you start a local services business in any
industry, it comes with a unique set of
challenges, especially when it comes to marketing
and sales promotion. Today, the number of people
turning to the Internet to search for a diverse
range of services or products, so the process of
marketing has also been changed. People hire
carpenters online for their households and
offices to help them customize or repair
furniture, kitchen cabinets, doors, frames,
windows, broken door knobs, hinges, handles etc.
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Most of the carpenters are not skilled with
extensive marketing plans of course, hiring a
marketing firm is an option but creating brand
awareness by yourself will save your money. Here,
we will discuss some effective ways to advertise
your own carpenter company and bring more
customers to it.
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Claim Your Free Local Business Listings

• Whether youve started a new carpentry business
  or have an existing business, you always want to
  make your business easy to find online as like
  your competitors.

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A large percentage of consumers search for
carpenter services online. List your carpentry
business on some of the popular platforms like
Google Maps, Facebook, and other popular business
listing sites like TripKen.
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Promote your business for free on TripKen. Make
sure all of your business information, including
business name, category, location, business
hours, website and phone number is correct. The
more platforms your business is listed online,
the more will be your businesss visibility in
front of prospective customers who are looking
for carpenter services.
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Ask Your Clients To Leave A Review For Your
Business

• Do online reviews really boost your leads? Very
  important, 90 of consumers read online reviews
  before hiring a service or purchasing any new
  product.

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People really look for what your previous
clients are saying about your business. Positive
reviews help your business build a ton of trust
in the eyes of many customers who are looking for
a business like you.
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Having positive reviews will also improve your
companys local visibility. If youre listing
your business on TripKen, you can ask your
customers to share reviews and ratings on your
business page after you complete your job
successfully. It takes minutes to give reviews
but makes a great impact on other customers.
Also, dont worry if your business gets any bad
review, it will not going to tank your business,
focus on fixing what went wrong.
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Get Local Backlinks

• If your carpenter company has a website,
  consider taking advantage from inbound links or
  backlinks. Whether its a US-oriented directory
  site, a local hardware store or a local business
  listing site that provides their visitors a link
  to your website helps you get local inbound links
  when they link to your website.

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When a consumer searches by typing carpenter
your city in search engine, your goal is to
make it visible in the search results.
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Target Keywords

• When a consumer searches by typing
• carpenters in New York in a search engine like
  Google, make sure your business is visible on the
  first page of the search results.

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If you spend your time working on optimizing your
site for search engines, you can rank your
business above your competitors for the best
keywords your customer type.
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To find the best keywords, do some initial
keyword research and consider following some
steps for doing SEO for your carpentry
businessConsider including your main keywords
in the headlines, text and meta descriptions.
Consider creating location-specific pages for
areas youre targeting your business. Write blog
posts that include your target keywords.
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Enhance Your Search Engine Headline and
Description

• In addition to including the target keywords,
  make sure your websites headline and description
  appear in the search results is professional and
  attractive. When customers search for
  carpentry-related keyword into Google, theyll
  come across your website in the search results.
  To make your carpentry website stand out, improve
  the title and description structure.

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Follow some guidelines below

• Include your top keywords in the title and
  description. Include your city name for targeting
  your local customers. Only include relevant
  information about your business like services or
  products.

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Start A Carpentry Blog

• Enhance your online efforts by writing a useful
  blog post. The carpentry blogs can be articles on
  emergency carpentry fixes, your companys past
  and current carpentry project or DIY projects.

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Creating blogs may be a time-consuming task but
the results can be well worth it. Posting regular
blogs can help impress your clients as well as
let your website get more traffic via search
engines.
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You need not post about carpentry always you can
also try writing on some of the following
topicsPost a blog about your experience at any
local events youve attended. Share a company
story that reveals a relation between you and
your staff. Discuss on the most frequently asked
questions you receive from your customers. Create
a case study of any project youve recently
completed.
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Create Social Accounts

• While many people use multiple social networks,
  so social media has become one of the important
  sources of advertising your business online.
  Create accounts on Facebook, Instagram,
  Pinterest, LinkedIn, and similar sites, and brand
  yourself on all of them. Consider using a common
  username, profile photo, cover photo, a short
  description of your business, and include a link
  to your website across all social networks.

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Post AT LEAST 1 update per day on all your
social networks. You can share a post related to
the video from an event, customer feedback, a
service announcement, DIY project tutorials,
announce an event or award, photos of people in
your company, inspirational quotes or company
goals, which shows your business social presence.
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Conclusion

• Above all the things might seem little tough
  especially for a person who has never done
  marketing before but once youve gained some
  momentum Marketing will get easier. Use the
  methods discussed above to advertise your
  carpentry business and soon youll find yourself
  hired by your potential customers.