Main 8 Reasons Why Digital Marketing Is Crucial For The Companies - PowerPoint PPT Presentation

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Main 8 Reasons Why Digital Marketing Is Crucial For The Companies

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1. Cost Effective:- 2. Quick Reach & Competetive:- 3. Flexible Access:- 4. Expansion For Market Share With Sales:- 5. Easy Engagement with Proper Communications:- 6. Supports Tracking with Analytics:- 7. Authority To Maintain Reputation:- 8. Real Time Experience:- – PowerPoint PPT presentation

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Title: Main 8 Reasons Why Digital Marketing Is Crucial For The Companies


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Main 8 Reasons Why Digital Marketing Is Crucial
For The Companies
  • Presnted By - Ritika Goswami

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  • 1. Cost Effective-
  • Digital marketing is considerably less expensive
    as compared to Traditional marketing methods,
    which includes campaigns, including print and
    television, broadcasting media, events,
    hoardings, banners posters those are more
    costly because of pricey resources even its hard
    for tracking the ROI of each. So Digital
    marketing plays important for targeting research
    and analytics to quickly determine its results.
    Therefore it becomes an easy task for checking
    the working of each whether they are working well
    or not. Digital marketing channels always tend to
    be less costly from the start and its prevent
    overconsumption on online campaigns.

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  • 2. Quick Reach Competetive-
  • Digital marketing bridges the gap between large,
    medium, and small companies because it avails
    each level with many of the same resources.
    Digital marketing gives more opportunities to
    compete, improve brand awareness, and build a
    targeted and specific audience. Digital marketing
    lets you reach them in a short period of time
    even with remarketing ads, email and text
    marketing, and social media its provides
    retention of targeted audience so it helps in
    becoming competitive enough in every market
    situation.

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  • 3. Flexible Access-
  • Digital Marketing facilitates in providing the
    easy access for the measurement to calculate, the
    finished product success. There are many forms
    and uses for the measurement of marketing terms
    in digital marketing. This method acknowledges
    the theory which takes an average to convert a
    cold lead to a sale and puts the highest value on
    it. When it comes to traditional marketing, it is
    much more difficult to measure the ROI of print
    ads in compare to digital ads, because the
    audience of a print ad is so much broader. With
    digital marketing, we can target specific
    audiences, it is easier task for determining
    which ad led to which sale. Thus including banner
    ads, email marketing, content marketing, and
    social media posts indicates us how to market
    yourself digitally, you open up a wide range of
    possibilities for future promotional strategies.
    With digital marketing, you also have the
    flexibility of evaluating and stopping poorly
    performing campaigns or ads in real time.

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Digital marketing
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  • 4. Expansion For Market Share With Sales-
  • Most of the consumers do almost all of their
    shopping online. Digital marketing spreads your
    appeal to these people and thus expand of your
    company has automatically increase through google
    Shopping ads and brand awareness campaigns, its
    also helps in the expansion of your brand
    recognition and boost sales. Online market share
    is the percentage of total market sales of
    particular company accounts for. This figure is
    calculated by dividing the companys total sales
    by online sales and multiplying that number by
    100. Market share gives sales figures, providing
    data to the company to view their sales regarding
    the market size. Companies uses it to measure up
    to their competition, which always informs
    business innovation.
  • https//www.exltech.in/digital-marketing-course.ht
    ml

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  • 5. Easy Engagement with Proper Communications-
  • One of digital marketings best allowances is the
    ability for a company to engagement with almost
    every customers of a marketing campaign.
    Customers tend to engage more with marketing
    materials with the help of multiple types of
    content, including photos, video clips, and
    audio. It is easier to in the digital marketing
    than any other type of publicity. It gives much
    easier results available through the digital
    channels. With some simple modifications can be
    tracked and used to target customers more
    effectively. Digital marketing helps to
    communicate directly with the customers who see
    your content, notably through website comments,
    messages, reviews, and social media posts.

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  • 6. Supports Tracking with Analytics-
  • Digital marketing helps companies to make
    decisions about where to invest their resources
    by improving efficiency. Gathering numbers for
    traditional marketing channels is a manual
    process, while most digital platforms, including
    social media and marketing automation, uses data
    analytics dashboards with all of the data
    digitally available. Analyzing reports on
    dashboards it's easy to find the appropriate
    customers, measuring performance metrics at each
    campaign. Besides communicating with customers,
    digital marketing tracks their activities. You
    can monitor which ads and types of content they
    have seen shortly before they make a purchase.
    This tells you which marketing methods are useful
    and effective.

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  • 7. Authority To Maintain Reputation-
  • Digital marketing makes it easier to handle
    issues and controversies that relate to your
    product or your industry. In this way, you can
    establish yourself as an authority for such
    topics by ensuring readers trust on you. It helps
    in control personalized attention using results
    from customer behavior tracking to personalize
    our reach to creates the ideal customer
    experience. Better customer experience means
    increase the means increased trustworthiness and
    loyalty.
  • https//www.exltech.in/index.html

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  • 8. Real Time Experience-
  • Digital marketing provides you real-time
    experience. This helps your business take
    advantage of consumer response to current events,
    trends, topics and technologies. Whether your
    brand is using the latest technologies or not. To
    reach out to the customers, communicating in
    conversations about popular current events, or
    using the most popular platforms to deliver
    targeted ad content, digital marketing makes it
    possible to stay stable in the game. By taking
    advantage of a particular moment, businesses can
    increase their attention online and reach more
    leads and customers. The emergence of digital
    marketing allows you to respond to these trends
    quickly.

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