Outdoor Advertising Tips That Will Get You Noticed

1
Outdoor Advertising Tips That Will Get You Noticed
2
Introduction

• On any given day when youre out and about, you
  have the potential to see hundreds of outdoor
  advertisements.
• But do you really pay attention to them? What
  attracts your eye to them?
• Competition for viewership on outdoor advertising
  is quite high.
• Mobile devices, auto and pedestrian traffic,
  peoples attention spans and the time available
  to read an ad all play into whether an ad can be
  effective or not.

3

• The following tips can help increase the
  viewership of your outdoor ads
• Less text, more impact.
• Readable font.
• Relevant images.
• Use color wisely.

4
Less text, more impact

• People dont have time to read a lot of text on
  posters or billboards, so its best to use no
  more than seven words in your ad.
• Brevity is key to getting peoples attention
  quickly, so the fewer words you use, the better.

5
Relevant images

• Having an eye-catching image is important, but
  it must be relevant to the message.
• An image which lacks definition or clarity may
  appear instantly confusing to the viewer and
  their attention will move elsewhere.

6
Use color wisely

• Using bold colors can get attentionbut if the
  colors arent appropriate or eye catching, it may
  not be the kind of attention you want.
• Consider using colors that are consistent with
  your other media advertising so your brand gets
  enhanced outdoors as well.
• Lighter colors may be harder to notice on large
  signage but whatever your choice, make sure there
  is good contrast between the type fonts and the
  background color.

7
Readable font

• The catchiest message wont matter if people who
  see your ad cant read it.
• Font styles that are large and clear will make it
  easier for people to read the message quickly,
  rather than make them avert their eyes to
  something else.

8
Conclusion

• Although these tips can help your outdoor
  advertising win the attention from people while
  theyre on the run, dont forget that your
  posters and billboards should always support your
  brand.
• Outdoor is just one media strategy, but like all
  others, it has its own formula for success.