MKT 562 Start With a Dream/newtonhelp.com

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MKT 562 Start With a Dream/newtonhelp
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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Entire Course
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• For more course tutorials visit
• www.newtonhelp.com
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• MKT 562 Week 1 Fundamentals of Global Markets
  Worksheet
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• MKT 562 Week 2 The Global Market Environment
  Worksheet
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• MKT 562 Week 3 Establishing a Presence in Global
  Markets Worksheet
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• MKT 562 Week 4 Establishing a Strategic
  Partnership 

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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 1 Fundamentals of Global Markets
  Worksheet
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
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• MKT 562 Week 1 Fundamentals of Global Markets
  Worksheet
• Resource Global Marketing, Ch. 1
• Read Case 1-3 Apple versus Samsung The Battle
  for Smartphone Supremacy Heats Up on page 37.

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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 2 The Global Market Environment
  Worksheet
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
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• MKT 562 Week 2 The Global Market Environment
  Worksheet
• Using the OECD website, or a similar
  website, choose a country other than The United
  States, China, India, or a member of the European
  Union.
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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 3 Establishing a Presence in Global
  Markets Worksheet
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• MKT 562 Week 3 Establishing a Presence in Global
  Markets Worksheet
• Resource Global Marketing, Ch. 6
• Read Case 6-2 Research Helps Whirlpool Keep Its
  Cool at Home, Act Local in Emerging Markets on
  page 207.
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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 4 Establishing a Strategic
  Partnership
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• For more course tutorials visit
•  
• www.newtonhelp.com
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•  
• MKT 562 Week 4 Establishing a Strategic
  Partnership
• Resource Global Marketing, Ch. 9
• Read Case 9-1 Starbucks Takes Coffee Culture
  Around the World on page 300.
• Write a 700- to 1,050-word paper in which you
  answer the following discussion questions in
  detail
• What is the explanation for the two different
  market expansion strategies?

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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 4 Team Country Selection
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• For more course tutorials visit
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• www.newtonhelp.com
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• MKT 562 Week 4 Team Country Selection
• Meet with your Learning Team to prepare for your
  Week 5 and 6 assignments. Consider your Learning
  Team as a consulting group that has been
  requested to provide analysis on a particular
  companys global strategy entering a particular
  country or region.

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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 5 Competitive Environment and Entry
  Strategy (Starbucks)
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• For more course tutorials visit
• www.newtonhelp.com
•  
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• MKT 562 Week 5 Competitive Environment and Entry
  Strategy
• Create an 8- to 10-slide Microsoft PowerPoint pr
  esentation with speaker notes that presents your
  strategies for global segmentation and
  positioning. Remember to make your presentation
  interesting for your audience by using charts,
  graphs, and photos where needed. Remember to
  include a cover slide and a reference slide. All
  speaker notes should contain citations where
  needed.

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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 5 Competitive Environment and Entry
  Strategy (Whirlpool)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 562 Week 5 Competitive Environment and Entry
  Strategy
• Create an 8- to 10-slide Microsoft PowerPoint
  presentation with speaker notes that presents
  your strategies for global segmentation and
  positioning. Remember to make your presentation
  interesting for your audience by using charts,
  graphs, and photos where needed. Remember to
  include a cover slide and a reference slide. All
  speaker notes should contain citations where
  needed.

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MKT 562 Start With a Dream/newtonhelp

• MKT 562 Week 6 Global Marketing Plan (Starbucks)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 562 Week 6 Global Marketing Plan
• Step 1
• Create a 7- to 10-slide Microsoft PowerPoint pre
  sentation with speaker notes that presents the
  global advertising and executive summary portion
  of the Global Marketing Plan. This portion of the
  plan presents the global advertising strategy for
  your company.

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MKT 562 Start With a Dream/newtonhelp