The Kim 15 AD

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The KIM 15 AD
In todays dynamic consumer-driven market, small
and medium businesses from the heartlands of
India have found that they must improve their
packaging in order to stand out and compete for
shelf space with international brands that have
flooded the market over the last 10 years. It
isnt just about better packaging but also about
great products. A brands credibility in the
food industry can only grow when the product
inside is something youd want to buy again. The
first hook is the packaging and after that the
product must speak for itself.
This is where packaging design companies like
Design Dimensions from New Delhi come in. Their
attention to detail and vibrant packaging draws
consumers to the brand they design for. Design
Dimensions has helped fabulous products from
across the country leave a mark on the buyers
mind. They have the ability to create food
stories through mascots that become a brands
narrator. Kim Sa the turbaned, big moustached
man that adorns each cookie box from Kim 15 AD,
Jodhpur is the master chef and heart of the
brand. The bright neon turbans worn with stark
white kurta pyjamas in across Rajasthan are
depicted perfectly through Kim Sa. He is shown
in different ways making and baking cookies. It
makes the packaging interactive
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and gives the viewer an insight into the process
and also makes Kim Sa relatable as a character
from Rajasthan. Everybody on the Design
Dimensions team has an obsession for design. They
focus on crafting designs that stay true to the
culture and ethos of their clients yet depict a
distinct modern-day attitude and disposition.
Their work draws maximum inspiration from Indias
abundant heritage whether it is architecture or
music, cultural traditions or local stories,
animals or people, there is no limit to where
they draw their inspiration from. Each design
carries their hallmark of marrying functionality
with aesthetic through bright and vibrant
packaging enhanced by the intelligent use of
various processes like UV, hot foiling,
embossing and resin printing.