Advertising in Google

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Advertising in Google
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• Someone else running them for you? Thinking about
  it but not run any yet?
• Here is a little insight.

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• The Google Network is made up of two networks
  Search and Display. What does that mean? Exactly
  what you think, search as in what you see in
  Google when you look up holidays with your pets,
  and display for more visual ads shopping ads,
  rich media ads, etc.

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• We all know what it feels like to hold a magazine
  or a newspaper in our hands, flick through and
  see an ad. I know myself I wont go back and
  re-read the paper. I will often flick through a
  magazine a couple of times, taking a picture of
  an ad that looks of interest, usually not doing
  anything with that information I am attracted
  to it, but I am not engaged and ready to purchase
  yet, thats the flaw with standard media
  (newspaper, magazines, etc.)

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• We all know that Google is a giant, well if you
  advertise with them you have a myriad of choices
  where your ads can run not just on one
  platform, how they run, budget requirements,
  demographics, media type, you can catch your
  customer at the exact moment they are engaged to
  purchase which is what all businesses want
  after all.

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• To help you with your ad journey here are some of
  the Google ad formats, they dont all show on all
  the networks (remember above Search and Display)
  
• Text Ads Includes a descriptive headline,
  website URL, and descriptive text. You will see
  these ads when you search for something on
  Google. With text ads, you can have ad extensions
  which include additional information like your
  business address or phone number.

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• The Display Network offers ads that change to
  match the pages and apps that show them. You will
  have seen this. Users are more likely to look at
  these ads because they blend in with the content
  they are looking for, an example, searching for
  dog food then all of a sudden you are reading a
  blog post, and you see a dog food ad. Responsive
  ads are great to build awareness, influence
  decisions, and drive purchasing action.

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• In addition to an image, Shopping ads include
  product and pricing information the user gets a
  clear understanding of the product youre selling
  before they click the ad. Theyre ideal if you
  have a broad product inventory for example
  Amazon.

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• Have you seen an ad (video or image) on YouTube
  and wondered how it got there? Well, YouTube is a
  Google search partner website.
• If you are not running ads, then how are you
  competing in the marketplace?

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Created by redDog