What is SEO - For Beginners

1
What is SEO - For Beginnershttp//www.webcogitat
e.com/
2

• Moved your business online? Have your website
  ready? Confused how to make it to the list of
  top searched websites? Well, one of the
  solutions to become one of the top searched
  websites is SEO also known as Search Engine
  Optimization.
• Search Engine Optimization is on-page
  optimization wherein the website is created with
  a clear hierarchy and text links to make it easy
  for the search engines to crawl through the
  site. Search engines are crawlers or automated
  robots which go through (crawl) the website and
  store the relevant information. This process of
  storing relevant information is called indexing
  and these information are recalled when needed
  for a search query. When an online search is
  performed, these search engines go through their
  database and show the results which match the
  search queries. Also, it ranks those results as
  per the popularity of the websites showing
  relevant results. Hence, relevance and
  popularity are the two things which are
  influenced by the process of SEO.

3

• To show the relevant results to the search
  query, match your keywords to those queries.
  Create keyword rich content and URLs. Make a
  website which is rich in valuable information and
  its pages clearly describe the content (it is not
  buried inside JavaScript, Adobe Flash Player).
• Search engines assume that more popular a site
  more useful the information it would contain. To
  rank these sites in order of their popularity
  mathematical algorithm is employed by these
  search engines.

4

• Following are some of the characteristics of
  web-pages that tend to rank higher
• Domain-Level Link Features Based on link/
  citation metrics such as quantity of links,
  trust, domain-level Page Rank, etc.
• Page-Level Link Features Page Rank, trust
  metrics, quantity of linking root domains, links,
  anchor text distribution, etc.
• Engagement and Traffic/Query Data Data SERP
  engagement metrics, click stream data, visitor
  traffic / usage signals, etc.
• Domain-Level Keyword Usage Exact-match keyword
  domains, partial keyword match, etc.
• Search Engine Optimization makes websites
  understandable for search engines as well as
  users. It helps the engine find out what each
  page is about, and its usefulness to the users.

5

• Author Bio
• WebCogitate Technologies is a Digital
  Marketing Agency created for companies / startups
  who want digital / IT solutions for their
  business .
• Visit us http//www.webcogitate.com/
• Contact us 917666207768