When is the right time to rebrand? - PowerPoint PPT Presentation

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When is the right time to rebrand?

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What is exactly a brand? The company’s name and logo? Or a tagline? – PowerPoint PPT presentation

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Title: When is the right time to rebrand?


1
How is graphic design used for conversions?
The importance of graphic design goes far beyond
the conventional norms of only fulfilling visual
communications. It is a lot more than the visual
communications and also to educate your potential
audience.
2
What is exactly conversion?
It is like meeting your potential clients or
targets.Ogilvy once said. If it doesnt sells
it is not creative However hard it may sound
there has to be a selling perspective on the
creativity you make. As a designer you do have
to meet your projects and your audience by taking
appropriate measures.
3
What is exactly meant by a conversion?
It is an action taken to convert a task into a
lead or sales.
4
How can graphic design help here?
It should have a strong value proposition. What
is meant by a value proposition? It is a means
of selling the graphic however in an indirect way
so that the audience understands what you are
offering them.
5
The user should understand what are you offering
them and should be able to take the cue from your
various visual communications that what is the
one thing which will be important for them to
take whether to but his product or not. A good
call to action is a must so that people know
where and whom you should contact.
6
A good call to action is like an indirect
conversion. It will compel the reader to click on
the link and which will redirect it to your
website. A good and a strategic call to action
is very important, else it will increase the
bounce rate and is one of the main reasons as to
why companies have increasing bounce rates for
the website, at the same time it will be helpful
for good value proposition also.
7
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