COMMON SMS MARKETING MISTAKES

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COMMON SMS MARKETING MISTAKES
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Introduction

• Record fines are being distributed to
  organizations that defy anti spam guidelines,
  making untold harm to reputation and brand.
• To enable you to maintain a strategic distance
  from these entanglements, here's our rundown most
  regular SMS marketing mistakes.

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NOT SEGMENTING YOUR DATA

• Instead of sending every one of your subscribers
  a similar message, section them into expansive
  sorts, with each accepting a message that is well
  on the way to engage them..

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2. NOT USING A URL SHORTENER

• With only 160 characters to play with, each
  character counts. A simple and evident method for
  taking out squandered characters is to abbreviate
  the site address utilizing a URL shortener.

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3. NEGLECT TO PROVIDE AN OPT OUT

• You are required to give a basic way that
  customers can quit accepting any further
  messages. This needs to show up on each
  advertising content that you send.

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4. NEGLECT TO OPTIMIZE THE WEBSITE FOR MOBILE

• Most marketing texts welcome shoppers to navigate
  to a site, where they can discover more and react
  to the offer.
• It ought to be evident then that the versatile
  webpage ought to be effectively advanced and
  offer an encounter that is on a par with the
  fundamental site.

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