technology

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8 Powerful Facebook Marketing Tips(That Actually
Work)

Facebook has had its ups and downs when it comes
to marketing. It was the first social media
platform to launch ads, and it has since become a
benchmark for how other social sites run their ad
algorithms.
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• Facebook is still a powerhouse for growing your
  social reach.
• Heres why and how,
• Why Facebook is still a powerful marketing tool
• If you compare it to every other social platform
  out there, Facebook is still the biggest.
• It now has over 2 billion monthly active users
  and over 1 billion daily active users. And they
  grew to this size within the span of 13 years.

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Here are 8 Facebook marketing strategies that
will grow your business. And yes, they actually
work.

• 1. Choose the right category for your business
  page
• First things first You need a business page and
  not a personal profile.. Heres my business
  page

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• 2. Get a vanity URL
• There are many ways that you can optimize your
  page once youve set it up, but the first thing
  youll want to do is grab a vanity URL.

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• 3. Optimize your photos
• The next thing you want to do is get some
  high-quality photos up on your profile.
• Facebook (and almost every social site) is highly
  visual.
• I use my headshot. But if youre a brand, you
  will most likely use your logo for your profile
  image.

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• 4. Choose your CTA button
• Theres a little CTA button on every Facebook
  business page.
• What it says will be up to you, so you have some
  options to play around with.
• If you remember, mine says, Send Email.

You can choose from a list of options, including

• Book Now
• Contact Us
• Use App
• Play Game

• Shop Now
• Sign Up
• Watch Video

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• 5. Use custom Facebook tabs
• Do you remember the little sidebar tabs on my
  profile that I mentioned?
• Theyre customizable.
• This is important for a few reasons
• You can include any and all pertinent information
  about your brand.
• You can use it as another way to include a CTA.
• It helps answer questions that users might have
  before they buy in.
• Take a look at this example from Mozs Facebook
  page

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6. Follow the 70-20-10 rule

• If youre having trouble finding a balance of
  content to post to your Facebook page, follow the
  70-20-10 rule
• Post original content 70 of the time.
• Post content relevant to your followers
  interests 20 of the time.
• Post self-promotional content 10 of the time.

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• 7. Clean up your posts
• The Facebook news feed can be a crowded space.
• The way you format your posts will either make
  them stand out or fade away into the background.
• A social media post accompanied by a high-quality
  photo is ten times more likely to get engagement
  than a post that only has plain text.

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• 8. Post videos (especially live videos)
• Another big way to boost engagement is with video
  content.
• Facebook users watch over 100 million hours of
  video every day.
• And the popularity of videos appears only to be
  growing.

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• Conclusion
• Despite the recent changes to Facebooks
  advertising and algorithm, it can be a great
  marketing tool for most businesses.
• The key to success is to focus on a combination
  of organic reach and paid ads. At the same time,
  take advantage of influencer marketing.
• Having a multifaceted approach will improve your
  engagement over time.
• What are your favorite Facebook marketing
  strategies?

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