How high quality data ensures better lead generation?

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How high quality data ensures better lead
generation?
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(No Transcript)
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• Marketing campaigns are always a cost and
  it is very curtail that they yield relevant
  results. It gets awfully frustrating when a
  marketing campaign fails Sometimes, the e-mails
  bounce back. Other times, e-mails do not reach
  the right person. Ineffectiveness of a marketing
  campaign is quite a common phenomenon. So, how do
  we increase the effectiveness of a marketing
  campaign? The solution lies in high quality data.
  A campaign can never be successful if it is
  carried out using bad quality data.
• When we try to measure our awareness
  metrics, we usually opt to rely on the number of
  followers we have on social media platforms or
  how many visits our websites have in a day. But
  the truth is that this information alone is not
  completely reliable.

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Why do we need high quality data?

• When it comes to meeting business
  objectives, wherein generating leads and in turn
  generating revenues are the goals, the  marketing
  data required has to be more precise and of
  higher quality. High quality data ensures better
  conversion of leads into sales. With the right
  data, you can focus your efforts on better b2b
  demand generation , lead generation and finally
  closures.

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Website Analytics and List Building

• Through website analytics can always help
  in defining better marketing strategies. It can
  help in understanding from which regions more
  traffic is landing on the website. These regions
  can be the key markets for you.
• Further to this analytics, list building
  can enhance the marketing efforts. Lists of
  prospects from these areas can be made and
  targeted for the next marketing campaigns.

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Better lists, better leads

• Acquiring a list of prospects once and
  working on that list constantly campaign after
  campaign may not be effective. Data becomes stale
  in no time especially now when people change jobs
  more frequently than ever. Thus, data needs to be
  cleansed in regular intervals of time. In fact,
  it is always a good idea to cleanse the data
  before every marketing campaign.

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How we can help?

• At KIA Biz, we help organizations build
  high quality data lists. With our B2B list
  building services and data cleansing services, we
  help marketing teams to carry out highly
  effective marketing campaigns. We thoroughly
  understand each project and carry out customized
  contact discovery efforts. We ensure each project
  Is delivered well with the timelines defined. So,
  before your next marketing campaign, do try our
  B2B list building and data cleansing services.
  Write to us at info_at_kiabiz.com

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Thank You