2 Hidden Tactics for Branding Cereal Boxes

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2 Hidden tactics for Branding Cereal Boxes


Cereals are one of the most popular ways to start
a day among millions of people around the world.
When it comes to branding cereal boxes there are
a few companies that ace their products in
achieving success in the food market. Nevertheles
s, cereals remain a popular breakfast. Involving
cartoon characters, superheroes and celebs are a
popular way to break into marketing and
developing a brand. The techniques that are
mentioned in the following are open secrets. You
see them all around you in the
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mainstream and social media without consciously
realizing them.
The Animated Mascots Tactic
This is a strategy used by producers that target
children. One prominent downside of this kind of
marketing to children is the growing obesity
rate. But still, many companies pour in millions
of dollars in advertising and marketing to
children. There are some very big brands
involved in this play.
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Television advertising is a big part of showing
commercials to kids with mascot characters. But
the big brands behind cereal production and
sales are heavily leveraging the Internet and
online marketing, knowing that children spend
more screen time and are more technology-savvy
than adults.
The Eye Gaze Analysis
A revolutionary study at the Cornells and Yale
University gave a great insight inside the
cereal boxes and kids getting craved to buy that
box. The researchers used headgear equipment to
study the angles of childrens eye gaze and the
eye formation of the
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characters made on the boxes. What they found was
no less than remarkable. They discovered that
the children were more inclined to buy the
cereal boxes that had characters looking directly
in their eyes. It was that sense of connections
that produced an urge in a selected group of
children to buy those items.