6 Steps to Creating a Lead Generation Plan

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6 Steps to Creating a Lead Generation Plan
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Lead generation is an important part of running a
business successfully. A business could not exist
for long without lead generation. There are many
ways to get leads for the business but without a
proper lead generation plan it is very difficult
to receive leads for your business. Therefore,
every business needs a lead generation plan.
To help you with creating a proper plan for lead
generation campaign, we are sharing here the
steps you can follow to create a perfect process
of lead generation for your business.
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Step 1. Determine Requirements
You must determine your needs first to create a
successful lead generation campaign. Decide what
target you want to achieve and what you need to
show your visitors who visit your site during the
campaign. Make your landing page optimized and
fast to load, decide how youll capture the email
or other details of visitors to generate leads
for your business.
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Step 2. Choose Email Service Provider
Choosing an email service provider (ESP) is also
an important task you need to do for your lead
generation planning. Before choosing a service,
look out for a service that is easy to use and
have the essential features you want. Youll be
needing features like maintaining subscriber
profiles, creating email lists and segmenting
them, automation, etc.
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Step 3. Plan Email Marketing
Now as you have chosen email service provider,
its your turn to plan how youll use the email
marketing strategies. With email marketing, you
will interact with leads, grow your list and
engage your leads by sending them useful content.
This will also help you build your brand and
increase the engagement with leads which
ultimately useful in converting customers.
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Step 4. Collect Email Address
Collecting email address is required to increase
lead generation from your landing page. You
should ask your website visitors to sign up /
subscribe for your email list. It should be easy
for your visitors to subscribe you, and you can
ask them multiple times to increase the chances
of opt-in. You can try attention grabbing pop-up
or opt-in boxes on your website for that.
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Step 5. Track Analyse Metrics
Measure your analytics regularly and track your
campaigns performance to know what can be
improved. You can use your email service
providers analytics feature for this. You get to
know about subscription rate, open rate, click
through rate, etc by checking the analytics and
this help in improving the performance of your
lead generation campaign.
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Step 6. Use A/B Testing
As you know the insights and interests of your
audience, you must try landing page A/B testing
or split testing. You can A/B test different
elements on your landing pages or can also split
test with your email campaigns. This help boosts
your marketing campaigns performance and you get
to know more about how you can increase
conversions.
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These are the important steps you must consider
while creating your lead generation plan. By
following these steps, you will definitely
improve the performance of your campaign and
generate more leads for your business.
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Thank You!