Lead Generation

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Lead generation
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What is Lead generation?

• In Marketing, Lead generation is the initiation
  of consumer interest or enquiry into products or
  services of a business. Leads can be created for
  purpose such as list building, E-newsletter list
  aquisition or for sales leads.

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What is lead generation process?

• LEAD intelligence will help reps formulate a
  strategy for engaging with their prospects, gain
  their interest and trust, and develop a
  relationship that leads to a closed sale. This is
  also called sales nurturing.

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Lead generation protocol
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S.M.A.R.T goals
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• Specific
• Well defined
• Clear to anyone that has basic knowledge of the
  project
• Measurable
• Know if the goal is obtainable and how far away
  completion is
• Find out when you have achieved your goal
• Attainable
• Goals should be achieved or attainable
• Realistic
• Within the availability of resources
• Time-bound
• Should be attained within certain period of time

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KPI Dashboard

• Key Performance Indicator is a measurable value
  that demonstrates , how effectively a company is
  achieving its key business objectives.
  Organization uses KPI at different levels to
  evaluate their success to the desired goal.

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Benchmark

• Standard or set of standard used as a point of
  reference for evaluating performance or level of
  quality

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Entice prospects

• To attract customer or audience usually to do
  something by arousing hope, interest or desire.
  And also consider them as prospect audience for
  our business.

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Identifying customer

• This is a process in lead generation to know or
  to identify our potential customers in the market
  for the particular business. By asking certain
  relevant questions about the product or service
  and also listen to feedback and provide solutions
  to meet your customer needs.

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Understanding customer persona

• Customer person or Buyer persona are the
  fictional generalized representation of your
  ideal customer personas help us in marketing
  ,sales, product, and services internalize
  customer were trying attract and relate to our
  customer as real human
• Such as
• Age
• Income
• Location
• Educational qualification
• Gender
• Status

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Content planning and strategy

• Content strategy has been described as planning
  for the creation, publication and governance of
  useful, useable content it has also been called a
  repeatable system that defines the entire
  editorial content development ,And also what type
  of content should be project to audience to
  increase our business level

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Convert prospects to customers

• In the process of lead generation prospect is a
  potential customer who has showed interest or
  desire in the particular product or service by
  persuading him/her or by nurturing them about the
  information they convert to customer by
  purchasing particular product or service.

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Compelling offers

• Tending to compel as to force or push towards a
  particular offer that is being enforced by an
  organization to increase the sales level and
  brand building.

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Create forums

• Creation of public medium or a place used for
  debates in which anyone can participate and also
  throw their opinion about the particular product,
  service, or an organization. By providing
  required information about the participant.

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Create database

• Obtaining information of propectors or audience
  through certain means or source such as
• Email id
• Contact number
• Name
• Designation

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Transform lead to customer

• Conversion of potential or desired customer to
  actual customer for the business activity by
  nurturing them with all the information or data
  from the business perspective. And persuading
  them to take action
• Step in transforming lead to customer
• Recognize the problem
• Define needs
• Evaluate problems
• Resolve concerns

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Lead scoring

• Lead scoring is a methodology used to rank
  prospects against a scale that represents the
  perceived value each lead represent to an
  organization The resulting score is used to
  determine which leads a receiving function will
  engage in order of priority.

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Smoothening buying experience

• Once a customer has taken the action of purchase
  through online medium the pathway through till
  the end of purchase should be made easy because
  when there is a interruption or disturbance in
  loading of page a customer doesnt like to visit
  that page again(online purchase)

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Customer service

• The assistance and advice or help provided by the
  organization to its customer or the people who
  purchase their product or service to keep them
  engaged with their organization itself.

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Amplify through influencer

• Influencer are resource person and thus they
  command a large number of engaged followers or
  fan following base they posses through that they
  inspire and drive action to audience to increase
  the productivity of business.

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Leverage word of mouth

• Customer review about particular product or
  service can directly strengthen word of mouth
  impact of businesses and brands.as WOM is the
  oldest and cheapest mean of promotional activity.
  When a customer after consuming the product he
  gives feedback or referals to others or reviews
  to his closed ones.Through which they can become
  brand advocate as welll

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Measure

• To analyse the process of activity that has been
  done in the business till now for new strategy or
  following same strategy that has driven results
  till now through certain tools in google

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Optimize

• This is the last step of lead generation process
  where the strategy or the business activity to
  make the best use or most effective use of any
  strategy that has been implemented for the
  development of the business activity.

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