Title: Five Reasons Why You Need A Copywriter
1Five Reasons Why You Need A Copywriter
21. You don't have the time.
Do you know how long it's taken me to write this
article so far? Well, I'm not planning to tell
you, but here's a hint longer than it's taken
you to read it. And then some. Like all forms of
writing, copywriting is a process, and although
you can train yourself to write faster, good copy
has to be allowed to take time. And as a business
owner you don't have it.
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54. SEO PPC CPM and other confusing letter
combinations.
The abbreviation dictionary is no longer only for
the geeks in the programming department (although
many writers wish it was). SEO (search engine
optimisation), PPC (pay per click) and CPM (cost
per mille) are all terms copywriters must keep in
mind when working. And it has - I'm sorry to say
- nothing to do with being a good writer in the
general sense of the term.
65. You're investing in marketing.
You've invested in the complex graphics and
cutting edge designs. So why risk undermining
your professionalism and possibly losing clients
due to simple spelling mistakes or grammatical
errors? If you enjoy writing and have a flair
for it, why not include a blog on your website?
Providing free information, resources and
behind-the-scenes industry insights is an
excellent way of creating a following. It's also
an opportunity to get a bit personal by using
your own language and tone of voice. Don't like
writing but still want to create the intimate
feeling that comes with using your own
distinctive tone and characteristic use of words?
Well, as creepy as it may sound, a copywriter can
do this for you. Feels like cheating? Well,
here's an industry insight for you. You'd be far
from alone.
7THNAK YOU
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