How To Create A Tempting Landing Page For Your Visitors

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How To Create A Tempting Landing Page For Your
Visitors
A landing page is a platform probably no one
would be uninformed about, right? Whether you
want visitors to make a purchase, subscribe to a
newsletter, or for that matter even get in touch
with you, a landing page is always an ideal
option to get them to work.
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Sooner or later, every business design and put
this page to use to increase their
conversions. But have you ever wondered how to
create an enticing landing page? What are the
elements included in their development? And, how
to get visitors to take the action you want? Of
course, todays discussion is going to be all
about the landing page and its production
method. However, I wont directly take you there
because I have to share something more important
about a customer-driven web design company in Los
A ngeles SFWP Experts. Well-recognized in the
entire US for quality service deliveries, this
is the company you can go along to make your
business successful online. In addition to having
a true cooperative team of designers and
developers, they also have seasoned SEO
professionals and copywriters to help you
promote your website and products on different
channels easily. As far as their service list
goes, it consists of eCommerce web design, web
development, website hosting, social media
management, PPC, SEO, and a lot more. With that
done, you can turn your attention to things you
need to consider before building a landing
page. What Are Points To Remember Before
Building A Landing Page? Before you start
designing your landing page, be mindful to ask
these questions yourself 1. What Is The End
Goal of Your Landing Page?
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• Since everything is done to serve a purpose, the
  goal for creating a landing page should also be
  clear. What do you want your visitors to do upon
  reaching your landing page? Would they buy
  something, fill out a web form, or subscribe to
  newsletters? Its necessary to determine a goal
  before you begin the process.
• Who Are You Competing Against?
• You may think you have to find an answer to just
  this question but actually you have to focus on
  three. Who are you competing against? How are
  they killing it on the web? And, how can you
  borrow their idea of being successful? Hold in
  mind Imitation is the sincerest form of
  flattery, so if brands in your competition are
  doing something that works, you should follow
  the same path without any hesitation.
• In case, you are seeing that the strategy you are
  implementing isnt bringing in the results you
  expected, we can help you improve it with our
  plans. Having proficient people to cater to
  clients around the world, we want to serve you
  as well to meet your business expectations.
  Collaborating with our Los Angeles web design
  company will open ways for several services
  utilization like custom web design, web
  development, website speed optimization, search
  engine optimization, pay per click advertising,
  and digital marketing.
• Who Is Your Target Audience Group?
• Next, you need to look for your target audience
  who will be purchasing your products and
  services in the future. Find out what hopes,
  dreams, and aspirations they have? Because, the
  better you understand your audience group, the
  more you become capable of catering to their
  needs and

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demands. Unless you know who your potential
customers are, it will be rather difficult to
create a compelling copy for them. 4. How Will
They Come To Your Landing Page? The very first
thing you can do to excel here is to change your
message depending on where your users are coming
from like Google, Twitter, Facebook, or some
other platform. Aside from this, you must know
that businesses having more landing pages (30 or
more) generates 7x more leads than those with
only a couple or a dozen. So, there is no denying
the fact that the number of landing pages your
business have holds value. Then, the question
arises on how to create so many landing pages?
You can start by creating one custom landing
page per campaign, and then increase the numbers
from there for different ads based on the
resources you have at hand. Besides, if you
need any professional help to get your landing
page designed, rest assured we have got your
back. To aid the clients across the globe, our
Los Angeles web design company has organized a
well-trained team of designers, developers, and
needed professionals. You can get into a
conversation with us to leverage their abilities
like responsive web design, web development,
landing page design, theme design, website
performance optimization, PPC, SEO, and many
more. With that complete, lets move to the
steps included in landing page creation. How To
Create A Landing Page That Generates Qualified
Leads? 1. Determine Your Companys Value
Proposition
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Do you know you have just eight seconds to grab
the attention of people coming to your landing
page? This is the reason the first thing you must
do before designing your landing page is to
decide what your page will be offering to
viewers and how to present it in a captivating
and concise manner. This is what is known as the
value proposition of a company or a brand. To
ensure you are doing it correctly, start by
writing one sentence that clearly conveys your
offerings to the user. This sentence should
include two pieces of information what type of
solution or benefit you offer and how do you do
that. Take Skype for example, their value
proposition sounds Skype makes it easy to stay
in touch. Talk. Chat. Collaborate The first
half describes what benefit they provide, while
the second states how they deliver. 2.
Prioritize Your Calls To Action CTAs are the key
element on a landing page. The main purpose of
having it there is to let your users know what
action you want them to take when they arrive on
your landing page? Make sure you dont add too
many of it as that could result in distracting
your users attention and reduce their chance of
acting. Just like asking them to follow you on
social media is not going to do much good but
prevent them to complete your primary call to
action. However, that doesnt mean you shouldnt
have more than one call to action button but
make sure it is positioned rightly. Treat CTAs
other than
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the primary one as less important and then put it
at a place where users will reach in the later
stages of their visit. Case in point If your
primary call to action is to make visitors buy
something or convince them to get in touch with
you, your next call to action could get people
to subscribe to your newsletters. As I said
before, your secondary call to action shouldnt
be prioritized as that could keep users from
following the primary CTA. So what to do to make
the second CTA less prominent? You can put it in
the lower section of the page or even overlay it
on the screen when users show exit intent. That
said, be extra careful since some people have a
habit to react negatively to popups. Therefore,
make sure it is used after various
considerations. In reference to the connection,
if you plan to take help of learned designers to
create an effective CTA or place it at
appropriate positions, remember we are ready to
help. Being an enthusiastic project partner, we
can help your company to generate more leads and
enjoy higher conversions. All you need to do is
to speak up what type of service you want our Los
Angeles web design company to deliver, whether
it is mobile-friendly web design, web
development, website redesign, copywriting, c
ontent m arketing, or social media
marketing. 3. Brainstorm User Objections This
is a crucial step to pass through where you need
to find out the reasons that might resist people
to act while being on your landing page.
Additionally, you need to see if there is a
delivery charge or privacy issues that might
stop users to click on your CTA button. Or, your
product seems to be expensive from customers
standpoint?
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If you are able to gather reasons for user
objections then its well and good and if not
you need to do some user research to find it
out. Dont think that it is going to be time
consuming or expensive. All it takes is putting
up a one-question survey on your landing page. If
people decide to abandon your site without
pressing your CTA button or performing other
activities, you can ask them just one simple
question If you decided not to act today, can
you tell us the reason. You can capture their
response through a list of possible options or
let them only specify their reason. 4. Create
An Impressive Personality of Your Brand Do you
know we make many action decisions on a
subconscious level? In fact, according to tech
news published in a top news channel, people form
an impression about a site in 50
milliseconds. Simply put, the branding and
aesthetics elements of a site shape the
impression of your company as well as its
products and services, however, there isnt any
serious relationship between these two. So what
does all of this mean when it comes to landing
page creation? First of all, it shows how much
aesthetic appeal of a page matters. More
importantly, it means how crucial it is to
compellingly convey a clear picture of our
offerings and ensure that our design precisely
does the same. In case you want to hire someone
to shape the personality of your brand, think of
us before anyone. Having experienced web
designers, graphic designs, and content writers
at your disposal, be assured that we will design
a landing page that will immediately attract the
attention of your
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• visitors. With our innovative Wordpress developer
  experts team, we never fail to satisfy clients
  in any corner of the world with result-oriented
  services like personalized web design, web
  development, conversion rate optimization,
  content writing, content marketing, PPC, SEO, and
  more.
• Have A Clear Approach To What You Want To Convey
• An easy way to start is to create a small list of
  words that reflects the impression you want
  visitors to form upon coming to your landing
  page. In the process, you will come across a few
  words that will be universal like
  trustworthiness, supportive, and reliable which
  you will probably want your landing page to
  convey, wont you?
• However, you must keep in mind that its not
  necessary to use those universal words since
  many of the terms will depend on your audiences
  interest as well as your products and services.
• Once you have prepared your list of words and the
  designers have created the design ensuring that
  it conveys those words, the next big thing you
  have to do is test it.
• Test Aesthetic Appeal of Your Design
• If your designer has produced just a single
  design of your landing page, ask him to create
  some more. Once you are ready with a handful of
  design approaches, all you need to do is perform
  a simple preference test. For instance, you can
  ask your users which of your design they like
  most or in other words seems more approachable.
• On the flip side, if you have to make the
  decision on one design only you can run a
  semantic differential survey where you ask your
  visitors to rate

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your website against your keywords. For instance,
you can make them answer whether a design is
more approachable or unapproachable. Of
course, aesthetics isnt only the important
element you have to keep close tabs on when
designing your landing page, visual hierarchy
should be brought in the picture as well. So,
what you need to do next is to create the best
possible visual hierarchy for your site to keep
your visitors focused in the content. In your
pursuit, we will completely help with
user-centric design and appealing visuals to
encourage the visitors to take the action you
want. Being a high-rated web design company in
Los Angeles, we make sure our clients are happy
with the design we have delivered to them, be it
for a website or a landing page. We are
serviceable for businesses, startups, and
enterprises who need SEO-friendly web design,
web development, branding, brand promotion,
internet marketing, pay per click advertising,
and search engine o ptimization. Now that you
know how to finalize the design of your landing
page, get familiar with how to create a visual
hierarchy for your lead-generating page. How To
Build A Visual Hierarchy For Your Landing
Page? One of the major benefits of creating a
strong visual hierarchy for your landing page is
to ensure that users view the right information
at the right time. This will help them not to
get distracted by irrelevant content while
approaching the primary call to action. Now,
lets see how to create an ideal visual hierarchy
for your landing page -
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• 1. Provide Right Answer To The Right Questions At
  The Right Time
• A good starting point for successful landing page
  creation is to put the right information at the
  right point on the page. To ensure you are doing
  things rightly, first understand the thought
  process of visitors when they land on your page.
• Of course, we cannot be sure of our assumptions
  since every person differs from others. Even
  when you will perform usability testing that will
  only give you an indication, not the exact
  report. Despite that, we can make an informed
  decision using a simple generalization.
• We have compiled a list of questions that should
  give you an idea of what a subconscious user
  tries to find out when seeing a landing page.
  They are
• What does this page have to offer? (Means Value
  Proposition)
• How is that advantageous for me? (Means
  Benefits)
• How does the product or service work? (Means
  Features)
• Why should I trust their offerings? (Means
  Social Proof)
• What I need to do here? (Means Call to Action)
• With this you can understand, what are the
  details you need to include on your landing
  page. Treat all of them as essentials of visual
  hierarchy since it shows the order in which
  users ask the questions, at least to some
  extent.
• Picture in the mind A typical landing page
  thats lead-oriented might look something like
  this
• 2. Simplify Your User Interface As Much As
  Possible

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• To achieve this, I recommend you adopt a
  three-step approach, utilizing which you can
  review every single element on your landing page,
  be it a logo or the privacy policy link.
• For each of the elements you need to ask three
  questions
• Can I remove this particular element? If removed,
  what would be the impact on the user experience?
• Would the impact will hinder my goal
  accomplishment? If not, its better to remove
  it.
• The next question should be like can I hide this
  element so that users dont lose their focus
  from more important content?
• Following this simple approach with other design
  tactics should help you to create an enticing
  landing page that compellingly draws your users
  attention to your call to action.
• If you want to take experts help in doing this,
  I must mention that you should have a general
  conversation with people at our Los Angeles web
  design company. Having collected more than 5
  years of experience in the web design field,
  they will help you to develop a stunning landing
  page that converts. Besides this, we can help
  you to grow your business exponentially by
  providing services like conversion-focused web
  design, web development, UI and UX design,
  content writing, content marketing, email
  marketing, PPC, and SEO.
• After you are done with this, dont forget to
  test the effectiveness of your visual hierarchy.
• 3. Test Visual Hierarchy of Your Landing Page

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Fortunately, there is a very simple and quick way
of testing whether or not your visitors see the
most crucial elements of your landing page. It is
commonly known as a five-second test. As the
name suggests, this test involves a five second
activity where your design is shown to users for
five seconds before making it disappear from
their sight. You then ask users to recall the
elements they can remember. By paying attention
to their answers and the order in which they
recall all the elements, you will easily come to
know how effective your page hierarchy is when
it comes to the attention-grabbing ability of the
essential elements. However, as far as
designing a great landing page is concerned,
testing is an ongoing process that should be
carried out even when you have launched your
website. Final Thoughts On Creating A Compelling
Landing Page One thing you need to keep
remembered about this process is that no team
can create the optimum landing page in the first
attempt. There is always room for improvement,
which is why testing the site after launch is
considered as an important task to shape the
finest possible landing page. Once your landing
page is up and running, you must keep a tab on it
using a session recorder like Hotjar or
Fullstory. These tools will let you view the
users behavior on your page that should give you
an idea of how to improve the design and
performance of your landing page. Be mindful,
whatever your plan is to do with your landing
page, ultimately its the continuous monitoring,
iteration, and testing that will ensure the
long-term success of your conversion-oriented
web page.
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Need our help to create a stellar landing page?
Get hold of us through call or email so we can
provide you the necessary support for your
landing page production. Think of SFWP Experts
as the most trusted Wordpress w ebsite design
company that guarantees their services will yield
results whether it is minimalist web design or
online marketing. Contact Details 2132779177
l a_at_sfwpexperts.com Visit Reference Profile
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