Advanced SEO Techniques for More Organic Traffic - PowerPoint PPT Presentation

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Advanced SEO Techniques for More Organic Traffic

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Optimise for your readers, not search engines, If you want to increase organic traffic of your website. Come at Platinum SEO Services, we provide 100% organic & goal result oriented SEO services in Melbourne at an affordable price. – PowerPoint PPT presentation

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Title: Advanced SEO Techniques for More Organic Traffic


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Platinum SEO Services
  • Advanced SEO Techniques for More Organic Traffic

https//www.platinumseoservices.com.au/
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1. Improve titles and descriptions to boost CTR
  • Thats important to optimize for clicks.
  • Two main things affect your click-through rate
    (CTR)
  • Title tag
  • Meta description
  • These are the two HTML tags that show up in the
    search results.

https//www.platinumseoservices.com.au/
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2. Boost underperforming pages with internal links
  • Internal links are backlinks from other pages on
    the same website. Many also believe that internal
    link anchors influence Google rankings.
  • But sometimes, you might want to boost certain
    pages with internal links. Heres how to do it
  • Find suitable underperforming pages to boost
  • Find relevant places from which to add internal
    links to the target page

https//www.platinumseoservices.com.au/
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3. Reclaim lost link juice from dead pages with
backlinks
Backlinks arent always easy to acquire. In fact,
they rarely are. If youve spent time, effort,
and possibly cold hard cash building links, it
pays to ensure that theyre not pointing to dead
pages. Such links are effectively wasted. Dead
pages no longer technically exist. They prevent
any PageRank (authority) from those backlinks
from flowing around your site.
https//www.platinumseoservices.com.au/
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4. Win more featured snippets
In 2016, we studied 2 million search results and
found that featured snippets show up for 12.3 of
searches. We also found that 8.6 of clicks go to
the snippet. But what you may not have realized
is that Google pulls these snippets from sites
that already rank in the top 10. And,
overwhelmingly, from one of the pages ranking in
the top 5 positions. If you rank in the top 10
for a query where Google shows a featured snippet
but dont yet own it, then theres scope to get
more traffic by winning the snippet.
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5. Refresh existing content
Sometimes content that used to perform well in
the search engines ceases to do so. You likely
noticed that after the drop, traffic skyrocketed!
Thats because we refreshed and republished the
article with new stats and figures.
https//www.platinumseoservices.com.au/
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6. Convert unlinked mentions to links
  • Sometimes people will mention your business
    online without linking back to you.
  • Unlinked mentions like this can occur for many
    reasons. But, more often than not, Id say that
    it comes down to forgetfulness rather than
    malice.
  • It can be frustrating either way. Luckily,
    theres a simple solution
  • Find your unlinked mentions
  • Reach out and attempt to convert them to links

https//www.platinumseoservices.com.au/
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7. Take advantage of your competitors dead pages
to build links
Most websites have some dead pages, including
your competitors. And if your competitors dead
pages are relevant (or at least semi-relevant) to
your business, and have backlinks, then theres
scope to win those backlinks for yourself.
https//www.platinumseoservices.com.au/
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Contact Us
  • Phone No- 1300 621 683
  • Business Email- info_at_platinumseo.com.au
  • URL- https//www.platinumseoservices.com.au/

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