White Hat vs. Black Hat vs. Gray Hat SEO: What’s the difference? - PowerPoint PPT Presentation

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White Hat vs. Black Hat vs. Gray Hat SEO: What’s the difference?

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White Hat SEO is ethical and legal SEO, which helps get a positive rating from a search engine. It is done by organic link building. Organic link building is mainly created by valuable content and user popularity. – PowerPoint PPT presentation

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Title: White Hat vs. Black Hat vs. Gray Hat SEO: What’s the difference?


1
White Hat vs. Black Hat vs. Gray Hat SEO Whats
the difference?
  • WWW.STUDYSECTION.COM

2
White Hat vs. Black Hat vs. Gray Hat SEO
Whats the difference?
3
What is White Hat SEO?
  • White Hat SEO is ethical and legal SEO, which
    helps get a positive rating from a search engine.
    It is done by organic link building. Organic link
    building is mainly created by valuable content
    and user popularity.
  • White-hat SEO includes the following techniques
  • quality content.
  • Content-relevant keywords
  • Keyword-rich page titles and metadata
  • Lean code
  • Trustworthy inbound links
  • Easy website navigation
  • Fast page loading times

4
What is Black Hat SEO?
  • Hat in black SEO and spam techniques are used.
    These are far-reaching and can include using
    methods such as link farms or text hiding, and
    even more, aggressive approaches are used. The
    goal is to create many links on different pages
    using automated software programs. These normally
    dont include any real content but meaningless,
    automatically formed text. A boost in link
    popularity is hoped to be obtained from this.
  • Advantages and disadvantages
  • An advantage of black hat SEO is that the website
    operators can achieve a high link reputation in
    the minimum possible time and produce huge
    profits. Many webmasters make use of it because
    some time is required for search engines to
    identify spam. Penalties from the Google index
    may be the result of the use of black hat SEO.

5
What is Gray Hat SEO?
  • Its essential to know the grey hat. SEO
    accurately works because it can grow your
    websites ranking without negatively affecting or
    spending thousands of dollars on traffic.
    Googles best methods and terms may hinder
    intelligence and innovative thinking. Search
    engine marketers and search engines themselves
    will not be automatically helped by this ban. In
    addition, Grey-hat SEO will be changed
    frequently. Hence, it is essential for search
    engine marketers to stay updated with the latest
    categories.
  • Grey hat SEO includes the following techniques
  • Paid Reviews
  • Creating a Large Number of Social Media Accounts
  • Growing Keyword Density with Hidden Text
  • Spinning Content
  • Using Private Blog Networks (PBN)

6
Online Digital Marketing Certification Exam
  • StudySection offers following Online
    Certifications at Foundation, Advanced, Expert
    ,levels apart from many other free online
    certification exams.
  • Google SEO Professional Diploma Exam
  • Google Analytics Certification Exam
  • Google Website Optimizer Certification Exam
  • Google Webmaster Tools Certification Exam

7
About StudySection
Welcome to StudySection - the most loved online
platform for eCertification in several subjects
including but not limited to Software
Development, Quality Assurance, Business
Administration, Project Management, English,
Aptitude and more. From more than 70 countries
students are StudySection Certified. If you are
not yet StudySection certified it's not late. You
can start right now. Being StudySection
Certified helps you take your education level few
notches up and have an edge over other candidates
when you need it the most. Globally, our students
are employed in different organizations and are
utilizing the benefit of being certified with us.
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