Leveraging Web Analytics for Customer Acquisition - PowerPoint PPT Presentation
Title:
Leveraging Web Analytics for Customer Acquisition
Description:
Before approaching Perceptive Analytics, the client had maintained a website for 10 years. It also invested considerably in PPC ads and content marketing, in an attempt to attract new customers. However, the investment produced limited and low-value results. – PowerPoint PPT presentation
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Title: Leveraging Web Analytics for Customer Acquisition
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Leveraging Web Analytics for Customer Acquisition
- The client is a financial services company based
in New Jersey, USA. It focuses on financial
planning, retirement solutions, and insurance. It
has a dedicated loyal customer base and is
essentially an offline company depending largely
on sales people for lead generation. The customer
base of the client is geographically bound to the
surroundings of New Jersey and Maryland.
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