gauravseo

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PPT ON DIGITAL MARKETING

• Dignity Software

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KEYPOINTS

• What is digital marketing
• Benefits of digital marketing
• What does digital marketing consists of
• SEO
• PPC
• SMM
• Content writing
• Digital marketing measurement

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DEFINITION

• Digital marketing is an umbrella term for the
  marketing of products or services using digital
  technologies , mainly on the internet , but also
  including mobile phones, display advertising ,
  and any other digital medium.

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BENEFITS OF DIGITAL MARKETING

• Time and effort Saving
• Economical
• Impactful
• Instant Feedback
• Real time Analysis
• Flexbility

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OBJECTIVE

• Reach the right audience
• Engage with your audience
• Motivate your audience to take your action
• Maximum return on your investment (ROI)

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DIGITAL MARKETING TOOLS

• Sprout Social
• Offerpop
• Nanigans
• Facebook Power Editor
• Twitter Native Platform
• Emma
• Marketo
• AdRoll

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DIGITAL MARKETING CONSIST OF

• SEM
• APP DEVELOPMENT
• WEB DESIGN
• SEO
• VIDEO PRODUCTION
• EMAIL MARKETING
• CONTENT MARKETING
• SOCIAL MEDIA
• BRANDING

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WHAT IS SEO

• SEO is an acronym that stands for search engine
  optimization, which is the process of optimizing
  your website to get organic, or un-paid, traffic
  from the search engine results page. In other
  words, SEO involves making certain changes to
  your website design and content that make your
  site more attractive to a search engine. You do
  this in hopes that the search engine will display
  your website as a top result on the search engine
  results page

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PPC (PAY PER CLICK)

• What is PPC (pay per click) marketing?
• Pay per click marketing is a way of using search
  engine advertising to generate clicks to your
  website , rather than earning those clicks
  organically.

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ADVANTAGE OF PPC

• Fast measurable results
• Traffic is targeted
• You only Pay for Clicks
• Get on the top spot of Google Page search results
  instantly

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What is SOCIAL MEDIA MARKETING

• Social media marketing is the use of social media
  platforms to connect with your audience to build
  your brand, increase sales, and drive website
  traffic. This involves publishing great content
  on your social media profiles, listening to and
  engaging your followers, analyzing your results,
  and running social media advertisements.
• ADVANTAGES OF SMM
• Increased brand awareness
• More Inbound Traffic
• Improved Search Engine Rankings
• Higher conversion rates
• Better customer satisfaction
• Improved Brand Loyalty
• More Brand Authority

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CONTENT WRITING

• A website content writer is a person who
  specializes in providing relevant content for
  websites . Every website has a specific target
  audience and requires a different type and level
  of content.

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DIGITAL MARKETING AREAS

• SEO(Search Engine optimization)
• SMO(Social media optimization)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)

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BENEFITS OF ONLINE MARKETING OVER OFFLINE
MARKETING

• High return on investment (ROI) through Online
  Marketing.
• Target only most interesting audience, pay only.
• Advertising your products on specific hours ,
  time or day bases.
• Fully Controlled as per location, budget and
  time.

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CONCLUSION

• The study started with the aim to analyse the
  different issues related to the digital marketing
  .Based on discussion it has been found that in
  case of the digital marketing the most important
  aspect is to connect with the users.
• The ladder of engagement has shown the approaches
  to attach with the customers.

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• THANK YOU