gauravseo (1)

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DIGITAL MARKETING
DIGITAL MARKETING
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KEYPOINTS

• What is digital marketing?
• Benefits of digital marketing.
•  What does digital marketing consist of?
• SEO
• PPC
•  SMM
• Content writing

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What is Digital Marketing?

• Digital marketing is a way to promote brands and
  products online and through other digital
  channels.
• Most companies have a specific audience they are
  trying to reach, and digital marketing aims to
  help reach these target consumers through the
  Internet and other digital means.

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Benefits of Digital Marketing?

• The main advantage of digital marketing is the
  ability to reach a targeted audience in a
  cost-effective and measurable way.
• Other digital marketing benefits include
  increasing brand loyalty and promoting online
  sales.

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 What does digital marketing consist of?

• The major components of digital marketing are
  Internet Marketing Website, SEM (search engine
  marketing includes SEO and Pay per click
  advertising), smartphones, mobile markets (i.e.
  Google Play, Apple Store), email marketing,
  online banner advertising and Social Media.
• In simple words SEO is a methodology of
  strategies, techniques and tactics used to
  increase the amount of visitors to a website by
  obtaining a high-ranking placement in the search
  results page of a search engine (SERP)
  including Google, Bing, Yahoo and other search
  engines.

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SEO(Search engine Optimisation)

• Search engine optimization is the process of
  increasing the quality and volume of website
  traffic by increasing the visibility of a website
  or web page to web search engine users.
• SEO refers to improving unpaid results and
  excludes direct traffic / visitors and paid
  placement purchases.

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PPC(Pay Per Click)

• PPC(Pay Per Click) is an Internet advertising
  model used to increase traffic to websites, and
  advertisers pay publishers when they click on an
  ad. Pay-per-click is generally associated with
  first-tier search engines
• For PPC campaigns, you pay Google even if you
  want to advertise your site on the top and right
  side of organic search listings. When a user
  clicks on an ad, the current cost-per-click (CPC)
  is paid from the budget.

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SMM(Social Media Marketing)

• Social media marketing is the use of social media
  platforms to connect with your audience to build
  your brand, increase sales, and drive website
  traffic. This involves publishing great content
  on your social media profiles, listening to and
  engaging your followers, analyzing your results,
  and running social media advertisements.
• The major social media platforms (at the moment)
  are Facebook, Instagram, Twitter, LinkedIn,
  Pinterest, YouTube, and Snapchat.

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Content Writing

• A website content writer or web content writer is
  a person who specializes in providing content
  related to a website, and all websites have a
  specific target audience and are the most
  relevant to attract business Requires high
  content.