Marketing Campaign Effectiveness Metrics

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Marketing Campaign Effectiveness Metrics
Following are some marketing campaign
effectiveness metrics
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Click-Through Rates
Flow of Leads
This tells you why your leads are clicking on
your emails, ads and sales pages. What is making
them interested in your campaign?
Keeping track of the flow of leads is necessary.
Every campaign has a goal for the number of leads
they want to reach so that they can make
preparations accordingly.
Returning Visitors
Cost Per Click
This will tell you how many of those visiting
your website are coming back looking for more. By
calculating this rate, youll understand if your
web content is engaging for the visitors or not.
Knowing this will tell which one of your ads is
most effective. Once you know this, you can
decide which ads deserve future investments.
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Cost Per Customer Acquisition
This particular metric holds a significant value.
If the time and resources you are spending on
acquiring a customer exceeds the potential
profit, then you are not doing it right. Your
cost per customer should not be very high.
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