Paid facebook lead generation methods - PowerPoint PPT Presentation

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Paid facebook lead generation methods

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Paid facebook lead generation methods – PowerPoint PPT presentation

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Title: Paid facebook lead generation methods


1
PAID Facebook Lead Generation Methods
  • LEADSCRIBE

2
FACEBOOK
  • Just like other Pay-Per-Click Advertising
    channels can generate extremely targeted leads to
    your website or landing pages, Facebooks paid
    advertising can significantly expand your
    influence in this social network, creating more
    targeted leads in the method. Not just any lead,
    but relevant leads that may ultimately transform
    into a faithful paying client if you do the
    process right.

3
The best method of lead generation on Facebook
using paid methods.
  • Know your targeted audience(age bracket, gender,
    location, educational level, user device, profile
    interest). This process is really essential
    because targeting people not engaged in your
    products and services will just waste your time
    and your expensive promotion funds.
  • Determine if you needed to directly advertise
    your products and services or build a lead
    generation sales and marketing funnel.

4
  • Split Test everything and analyze the actual
    data. This is also an important part of the
    method because this is where you will see whats
    working and what performs better.
  • Organically (free posts), a regular post can only
    reach a maximum of 16 of your network. Using
    Facebook Ads however will boost this by as much
    as 70 and generating more social signals
    (likes, comments, shares, etc) to your posts,
    links, photos, video, questions, and other
    content. The following can guide you on how you
    can set this up.
  • Standard Guide for Setting Up a Facebook Ad
  • You can either advertise a Page or just a
    particular post when you make use of a Facebook
    Ad.
  • When you promote a Facebook Page, social signals
    such as likes and shares will rise as your posts
    generate more reach.
  • When you advertise a particular post, you can do
    it directly by clicking on the Boost Post tab.

5
  • The highest reach of your ad depends on the
    maximum daily budget you specified. You should
    also specify what particular Facebook users,
    targeted audiences should be shown these ads.
  • To maximize the effectiveness of Facebook ads in
    generating leads, make sure that your links and
    posts will eventually drive your targeted
    audiences to your landing pages.

6
  • Facebook Paid Advertising Models
  • Various companies have several ways of generating
    leads. Their targeted audiences vary in so many
    ways, so digital marketers must make use of a
    particular Facebook Paid Advertising Model that
    will attract their targeted audiences.
  • Paid Post Engagement You can set this up by
    either using the ad manager or directly boost
    through the Boost Post tab integrated with your
    post which is only visible through your pages
    timeline. The process is simple and
    straightforward as follows
  • Select a post
  • Click on Boost Post tab
  • Set daily budget
  • Select your targeted audiences

7
  • Page Likes Subscribers to your Facebook Page
    joined in by clicking on the Like tab. Page
    Likes not only to indicates the current reach of
    your page but it will also create greater
    awareness of your brand. This may produce more
    extra leads from people who are already
    interested in your type of business.
  • Clicks to Website Just like PPC advertising,
    Facebook Ads can also be used for generating
    clicks to your website or landing page.
  • Website Conversions You can also promote not
    only your website as a whole but also the
    specific action you intend your audiences to take
    when they visit your pages.
  • App Installs Facebook Ads is a great way of
    promoting a new App you have just created,
    enticing targeted audiences to install.
  • App Engagement Installing your app should not
    only be the action you would like targeted
    audiences to take, but it should also generate
    engagement from users.
  • Event Responses Facebook Events is a great way
    for promoting a particular event, either online
    or physical, and you can use Facebook Ads to
    generate even more Event Responses.
  • Offer Claims Facebook Offers are also a great
    way of establishing your branding and increasing
    reach to targeted audiences. Facebook Ads can be
    used to generate more Offer Claims that will
    generate traffic that will eventually join your
    Offers.
  • Facebook is a very effective tool for marketing
    and generating leads that have successfully
    integrated the social aspect that is very
    important in this current online atmosphere.
    Unlike traditional media marketing that has no or
    one-way interaction, Facebook caters to the
    inherent human need to socialize even though
    online methods generating highly valuable leads
    for your business.
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