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For more course tutorials visit www.tutorialrank.com Week 1 Discussions To participate in the following discussions, go to this week's Discussion link in the left navigation. – PowerPoint PPT presentation

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Title: MHA 626 Enhance teaching/tutorialrank.com


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MHA 626 Enhance teaching/ tutorialrank.com
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 1 Discussion 1 Business and
Strategic Planning For more course tutorials
visit www.tutorialrank.com   Week
1   Discussions To participate in the following
discussions, go to this week's Discussion link in
the left navigation.  
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 1 Discussion 2 Strategic Planning
and Marketing For more course tutorials
visit www.tutorialrank.com   Strategic Planning
and Marketing   Figure 1.1 in the course text
illustrates how various functional plans for a
healthcare organization support the overall
strategic plan.  
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Banner Health
Organization) For more course tutorials
visit www.tutorialrank.com Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation.   Vision,
Mission, and Values Statements
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Department of
Defense military medicine) For more course
tutorials visit www.tutorialrank.com Assignment To
complete the following assignment, go to this
week's Assignment link in the left navigation.  
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 2 Assignment SWOT Analysis (Banner
Health Organization) For more course tutorials
visit www.tutorialrank.com Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation.   SWOT
Analysis
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 2 Assignment SWOT Analysis
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com A
ssignment To complete the following assignment,
go to this week's Assignment link in the left
navigation.   SWOT Analysis
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 2 Discussion 1 Patient-Centered
Marketing For more course tutorials
visit www.tutorialrank.com   Patient-Centered
Marketing   This discussion will allow you to
generate content for your Final Project regarding
your chosen healthcare organizations customers
and demographics. As mentioned in Chapter 7 of
the course text, marketing involves both the
creation and distribution of goods and services
(Stevens, R., Silver, L. S., 2015, section 7.1
What is Marketing, para. 4). Marketing
departments should be concerned with
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies For more course tutorials
visit www.tutorialrank.com   Selecting Marketing
Strategies   This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Banner Health
Organization) For more course tutorials
visit www.tutorialrank.com   Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation.   The Importance of Marketable
Objectives
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses For more course
tutorials visit www.tutorialrank.com   Internal
and External Environmental Analyses   For this
discussion, you will examine information and data
from the SWOT analysis you conducted in Week Two
and learn how that information and data can be
applied to the Environmental Analysis section of
your marketing plan for the Final Project. To
prepare for this discussion, read Chapter 5 of
the course
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses For more course
tutorials visit www.tutorialrank.com   Internal
and External Environmental Analyses   For this
discussion, you will examine information and data
from the SWOT analysis you conducted in Week Two
and learn how that information and data can be
applied to the Environmental Analysis section of
your marketing plan for the Final Project. To
prepare for this discussion, read Chapter 5 of
the course text. It is also recommended that you
review Chapter 4, which was read last week.
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 3 Discussion 2 Examining Market
Research Strategies For more course tutorials
visit www.tutorialrank.com   Examining Market
Research Strategies   For this discussion, you
will examine market research strategies and how
the information gleaned can be applied to the
Marketing Mix section of your Final Projec
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 4 Assignment Database Marketing
(Banner Health Organization) For more course
tutorials visit www.tutorialrank.com   Assignment
To complete the following assignment, go to this
week's Assignment link in the left
navigation.   Database Marketing   This week you
will obtain information on database marketing to
support the Marketing Mix section of
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 4 Assignment Database Marketing
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com A
ssignment To complete the following assignment,
go to this week's Assignment link in the left
navigation.   Database Marketing
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 4 Discussion 1 Marketing
Opportunities and Strategies For more course
tutorials visit www.tutorialrank.com Marketing
Opportunities and Strategies   For this
discussion, you will obtain information for the
Marketing Mix section of your Final Project.
Specifically, you will focus on your chosen HCOs
marketing opportunities and goals. To prepare for
this discussion, read Chapter 9 of the course
text. In addition, examine your healthcare
organizations SWOT analysis (Week Two
Assignment) and the environmental analysis you
conducted (initial discussion from
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 5 Discussion 1 Planning and Control
Measures For more course tutorials
visit www.tutorialrank.com   Planning and Control
Measures   For this discussion, you will generate
content for your Final Project regarding plan
evaluations that are associated with a product or
service. As discussed in Chapter 12, planning and
control processes should be integrated that is,
both processes should be used to obtain feedback
that will allow the marketing team
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 5 Discussion 2 Implementation of
Performance Evaluation For more course
tutorials visit www.tutorialrank.com   Implementat
ion of Performance Evaluation   This discussion
will allow you generate content for your Final
Project regarding the implementation of
performance evaluation. As discussed in Chapter
12, the implementation of performance evaluation
methods is an ongoing process that aids the
marketing department in determining the success
of its current programs and the positive
direction for future marketing actions. The
authors of your text highlight multiple
performance methods that can be used to improve
the marketing decision process. For your
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 6 Discussion 1 Ethical and Legal
Issues Surrounding Social Media and Marketing
For more course tutorials visit www.tutorialrank.
com   Ethical and Legal Issues Surrounding Social
Media and Marketing   This week you will discuss
legal and ethical issues surrounding the use of
social media in marketing. As discussed in
Chapters 10 and 11 of the course text and this
weeks required article, the of social media
(e.g., Facebook, Twitter, Linkedin, Myspace,
YouTube, and other platforms) into your marketing
plan? Lastly, based on HIPAA policies, what legal
and ethical issues need to be considered when
implementing
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 6 Final Paper Marketing Plan (Banner
Health Organization) For more course tutorials
visit www.tutorialrank.com   Marketing Plan   To
prepare for this assignment, read this weeks
required article by Firshein (1996). For your
Final Project, you will compile the work you have
completed throughout the course to develop a 10-
to 15-page marketing plan that supports the goals
of a strategi
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MHA 626 Enhance teaching/ tutorialrank.com
MHA 626 Week 6 Final Paper Marketing Plan
(Department of Defense military medicine) For
more course tutorials visit www.tutorialrank.com  
Marketing Plan   To prepare for this assignment,
read this weeks required article by Firshein
(1996). For your Final Project, you will compile
the work you have completed throughout the course
to develop a 10- to 15-page marketing plan that
supports the goals of a strategic plan for a
real-world healthcare organization, incorporating
instructor and peer feedback as appropriate. The
Marketing Plan must contain the following
sections
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MHA 626 Enhance teaching/ tutorialrank.com
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