Effectiveness of Cinema Advertising

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Effectiveness of Cinema Advertising
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Cinema Advertising

• Cinema advertising reaches the targeted consumers
  with innovative messages that engage moviegoers
  in a highly effective manner. It leaves a deep
  impact in a selective and flexible manner along
  with mass publicity.
• The main benefit behind cinema advertising is
  that it delivers the message to a captive
  audience. Also, the On-Screen ads use full sight,
  sound and motion to increase and recall.

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Why Cinema advertising is much effective?

• The audience will be in a relaxed mood and is
  never in a hurry. They are ready to watch five or
  ten minutes of advertising at that time. Also,
  the audio and the overall ambience will catch
  their attention too.
• The recent studies show that the audience
  considers the cinema advertisement as a part of
  the overall movie watching experience.
• This creates a higher impact than TV advertising
  and has a better recall. Selective advertising
  helps to suit your target audience.

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Factors behind the Cinema advertising

• The screen advertising has a deep impact on the
  viewers because of the large screen size and the
  fine picture presented to the viewers combined
  with sound, colour motion and vision. The cinema
  audience consists of all segments of the society
  differing in living standards, educational level
  etc. But all are interested in the advertisement
  message as there is something for everyone.
• Also, it offers mass publicity because the cinema
  hall has a capacity that ranges between 1000 and
  3000 persons per show. Neither radio nor
  television can match on this aspect. The film
  advertising cuts across the barrier of literacy
  and language and reaches the audience and make
  them spellbound.

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CINEMA ADVERTISING IN UAE

• In countries like the UAE cinema advertising is
  more effective because most of the theatres are
  in shopping malls and are nearby. So the
  advertisers can make use of the demographics for
  effective cinema advertising. Also, it enables
  the customer to reach more towards the purchasing
  point as the theatres are in shopping malls.

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ADVERTISE WITH BACKLITE MEDIA

• The huge screen, high sound quality, captive
  audiences makes Cinema Advertising one of the
  best impactful and dynamic form of media.