Some Common PPC Mistakes and How to Avoid Them

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Some Common PPC Mistakes and How to Avoid Them
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To get your ad clicked in a second on the search
engine, you do not want to go wrong with the PPC
techniques! PPC stands for Pay Per Click which is
a form of internet marketing in which advertisers
pay each time whenever a user clicks on their
ads. This form of marketing is basically used by
the PPC experts to drive traffic to websites, in
which an advertiser pays a publisher when the ad
is clicked . However, search engine advertising
is one of the most known forms of PPC. Many small
and big size businesses implement this marketing
in order to drive their sales and establish
growth. PPC experts in the companies run the
campaigns and ads on Google Adwords, where they
put money on the ads, target audience and
keywords to rank high on the Search Engine Result
Page (SERP). But listen? If you are just started
with the PPC strategies, there can be times when
this marketing tactic might hamper your
businesss rank on the search engine. And, you
obviously do not want to feel that! This blog
will help you out with the list of mistakes that
you should avoid while tackling the performance
of your business on the search engine.
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When Broad Match Keywords Go Wrong Many of the
PPC freshers make a mistake of using broad match
keywords to their ad campaigns. They use keywords
that are irrelevant to their search engine
campaigns. By using broad match keywords, they
give way too much freedom to Google to match your
ads to search time. This wrong tactic thus
results in driving irrelevant traffic, which
eventually leaves your site as soon as they
realize it is not what they are looking for. It
proportionately costs you more money, and brings
down your conversion rates. So, when you
initially set up your campaign, you need to be
aware of the different match types and their
working. These are- Broad Match, Broad Match
Modified, Phrase Match, and Exact Match.
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Too Many Keywords in an Ad Group Avoid using
excessive keywords while creating an ad group.
Each of your ad group should target a different
theme. By using specific keywords to your
specific targeted ad groups will in return,
increase CTR (Click Through Rates), keywords
score, and increase conversion rates. However,
when you use too many keywords to your ad group,
it creates a highly relevant ad for every
keyword. Thus in return, it will increase the
complexity of managing your campaigns.
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Dont Have an Appealing Landing Page Have you
structured your PPC account to perfection with
highly themed ad groups and the most appealing ad
copy? All your time, effort and money can go
waste though, if you have not designed a good
landing page. A landing page is a key to your
business establishment. It welcomes your visitors
to your website in order to increase leads and
generate revenue for your business. So, when a
viewer clicks on your Ad on the search engine,
they mostly have an idea of the content it will
lead them to, based on your Ad copy you are
promoting. If the users expectations are not
met, they will eventually leave your site, and
the money you put on your Ad copy will go waste.
So, make sure you design a landing page that
should be highly captivating and relevant to your
Ad, well-navigated, and can provide high quality
and informative content to your visitors to
maximize conversions.
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Targeting the Wrong Audience When you are
dealing with PPC marketing, you need to think
very carefully about what youre trying to
achieve with your audience. There will come two
options when you are setting up your ad on Google
Adwords, i.e. Target and Bid, Bid Only. Target
and Bid means that the audience who you have
targeted in your remarketing lists will only be
able to see the ads in this ad group. This option
is quite beneficial when you are targeting a
specific number of users with their interests,
sex, and countries or cities. Whereas, Bid
Only option will be helpful when you adjust bids
for previous visitors in response to the
performance. So, if you are new in the PPC world,
avoid leaving the default setting of Bid Only
enabled. This mistake could result in either a
sudden drop in traffic and revenue from a key
area or money which you are totally not
expecting. Therefore, ensure to double-check this
option for every ad group. By avoiding the
common PPC mistakes as listed above, you can
definitely safeguard your company from facing
loss and can save a lot of time and money to
accomplish your business goals. You can
consult PPC experts at Unibiztec to get more
traffic to your business. The PPC experts are
well-skilled to perform relevant experiments and
come out with extraordinary ideas to meet all
your requirements. Give wings to your business
with Unibiztec today!