Top 4 PPC Mistakes Advertisers Should Avoid

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Top 4 PPC Mistakes Advertisers Should Avoid
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Being a leading PPC advertising agency in
Malaysia we always come across the stupid
sometimes not so stupid errors that most of the
advertisers make while running their pay per
click programs. Below we have listed some of the
most common mistakes they make while running the
PPC campaigns. Fighting for the number one
spotMajority of the times, being number one ad
in paid search results isnt the best of
approach, especially if your keyword is broad and
you are compensating a lot per click. Being in
number 2 or 3 position doesnt mean that you will
not receive any clicks. But if you fight for the
first position you have to spend a lot of
money. Our experience tells us that Ads in 2nd
or 3rd position have a good ROI as compared to
the first position. So if you have the right
keywords your ads can perform best and save a lot
of money. In other words you should go for the
proper keyword selection rather than competing
for a number one position.
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Fighting for the number one spot
Majority of the times, being number one ad in
paid search results isnt the best of approach,
especially if your keyword is broad and you are
compensating a lot per click. Being in number 2
or 3 position doesnt mean that you will not
receive any clicks. But if you fight for the
first position you have to spend a lot of money.
Our experience tells us that Ads in 2nd or 3rd
position have a good ROI as compared to the first
position. So if you have the right keywords your
ads can perform best and save a lot of money. In
other words you should go for the proper keyword
selection rather than competing for a number one
position.
Falling short to employ a landing page
PPC traffic sends tons of new visitors to your
brand website. And if you can target it right
you will know what they are exactly seeking. So,
refrain yourself from sending them to your home
page, which is probably a common place that
articulates your brand. Rather, create precise
landing pages for each target segment product,
so that you can provide your new visitors the
precise info they are searching for.
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Ignoring brand name keyword
Its quite unfortunate, but a lot of companies
dont take advantage of their rivalries. How do
you do this? Bid on their brand/organization
name. Think regarding it anybody looking for
your rivalry could simply be your consumer
instead. Why dont you show up your ad under
those keywords? What if theyre still shopping
around? What if theyre searching for your
business competitors name because they saw their
television or radio ads? Bid on your
competitors brand name because quite often the
ROI on those keywords is unbelievable.
Not split testing your ad text
If you want to maximize your paid search
campaign, avoid operating PPC advertisements
without testing them. You should split-test your
advertisements by creating manifold versions of
the ads text for each of your pay per click ad
groups. By doing so, you can find out which
particular wording pilots to the most
click-through on-site conversions.
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Approximately all PPC engines let you to
split-test, but make sure that your advertisement
variants will be displayed randomly so they
produce sensible data.
Are you looking to get instant result from your
PPC campaign? If yes, then iTech47 is your one
stop Pay Per Click Service in Malaysia. Having
relevant expertise, experience and marketing
insights, were the experts in running a
successful PPC campaign. Contact us on 60 12 662
1206 for immediate support.
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Contact us for more Details iTech47 Sdn
Bhd 46200 Petaling Jaya Kuala Lumpur, Selangor,
Malaysia Phone [phone] Email
sales_at_itech47.com https//www.itech47.com/