Brand safety

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Welcome to Silverpush
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BRAND SAFETY
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What is Brand
Safety?

• Brand Safety can simply be defined as to protect
  the image and reputation of brands from not so
  positive influence of content when marketing
  online.
• Now the world is getting digital, brand safety
  has become a growing concern for marketing and
  advertising related people. If the marketers want
  brand safety then they have to make sure that
  their ads are not placed with any other
  inappropriate content. Placement of ads play a
  very crucial role in brand safety.
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How to bolster your brand? Brand Safety

• Brands should only connect with Trustworthy
  agencies or marketers. This will help in safe
  promotion of your brand.
• Marketers should do a quality campaign so that it
  will add value to the content. Quality campaign
  always enhance customer trust.
• Avoid blacklisted and unsafe sites for promotion.
  Sites having bad content lead to brand
  degradation.
• Stay away from risky environment such as
  Terrorism, fake news, hatespeech, online piracy,
  crime, arms, drugs.

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Brand Safety in YouTube

• Youtube has always helped advertisers to avoid
  the videos that are actually not suitable to
  their brands. After analysing the brand safety
  crisis Youtube has now deployed human content
  moderators and many other technology that reviews
  the video and content and after that many
  improvements have been recorded.
• Agencies now are buying more non-skippable ads 
  rather than skippable ads as the user wait more
  for the premium content. Agencies target those
  having more subscribers and publish content on
  regular basis and people spend more time on their
  videos.

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THANK YOU