Elements and Principles of Design - Avantika University

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Elements and Principles of Design

• Design College In India Avantika University

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Elements and Principles of Design

• At times, while shopping around, we come across
  extremely exquisite art on a piece of cloth that
  makes it unique. That's the power of design.
• So if you are one such creative soul searching
  for top design colleges in India to master the
  art, let us brief you about some of the
  fundamental principles and elements of design.

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• Designs are a fascination for an artist, but the
  fascinating they are, the complex is their
  process and understanding. Design works on making
  decisions with creating and organizing elements
  in an accurate way in order to convey a message.
  This process requires a thorough knowledge of
  principles as well as the elements of design
  along with a well-planned procedure.

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• Designers use the technique of creating the image
  in their heads so as to emphasize particular
  aspects. A successful design is the one that uses
  the principles of design to arrange the elements
  so as to create the desired effect.

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• The elements and principles of design are the
  parts that describe the visual tools and
  components that a person uses to develop a
  composition. On the other hand, the principles of
  design apply the elements to create a visual and
  convey a message accordingly. These elements and
  principles of the design represent a set of
  guidelines that have the purpose of helping you
  create aesthetically pleasing visuals. Graphic
  design has its principles and rules that they
  generally follow to create stunning visuals

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Line

• Lines are an essential element of design. They
  can also be defined as linear marks, shape, or
  outline. They can be thick or thin, vertical,
  horizontal, or diagonal, or they can create
  texture.

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Color

• Color is one of the most critical elements of
  design because it helps in evoking emotions. As
  the presence of the darker shade of the ceiling
  creates a visual effect making the rooms look
  small.

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Shape

• Shapes can be geometric, realistic, or abstract
  it has two dimensions height and width. The
  principles of design combine with the elements so
  as to create a composition these are termed as
  the guidelines which are being used to arrange
  the elements. Each principle included is a
  fundamental concept used to organize or arrange
  the structural elements of design, and it applies
  to each component of a composition and to the
  composition as a whole.

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Balance

• Balance refers to the accurate arrangement of the
  objects in a certain design to create the
  impression of equilibrium. It is in 2 forms
• Symmetrical
• Asymmetrical

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Movement

• The movement can be created along edges, shapes,
  lines, colors, etc. The movement is added to
  create unity with eye travel. By arranging the
  proportion of elements in a certain unique way, a
  designer can control the movement of the viewer's
  eyes in and around the composition.

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Pattern

• A pattern is an object or symbol that repeats in
  the design. It can be a pattern with a regular
  repetition or an alternate pattern that uses more
  than a single form of repetition.

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Repetition

• Repetition generates unity and consistency in the
  composition. It is the repetition of similar or
  different objects throughout the design. This
  repetition can be regular, even repetition,
  irregular, or uneven repetition.

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Proportion

• The proportion principle is used to create a
  sense that has an order between the elements used
  and to have a visual construction. This can occur
  in two ways
• Harmonious or in proportion
• and Unbalanced or disproportion

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Unity

• Unity is described as the relationship between
  the individual elements and the whole
  compilation.

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• Apart from the technical skills such as space
  design, technical drawing, and design tools, one
  must develop a polyphony between relational and
  communication skills so as to keep moving
  interaction with the clients. Although it is
  possible to spend years learning the different
  shades of design, there are a handful of basic
  elements that every budding designer or even an
  experienced designer should know and keep in mind
  before beginning any project.

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Conclusion

• Avantika University is the MIT Institute of
  Design in Ujjain, MP. It follows a unique
  learning approach where the students are
  encouraged to think out of the box. Avantika
  University is the part of reputed MIT Pune.

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