8 Tips for your new product Launching Strategy

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8 Tips for your new product Launching Strategy-
GoFounders
Today, everyone is trying a get a hold on the
market while earning maximum profitability.
Everyday millions of organisations are launching
new products which can change the future of world
but not every one of them achieves success. It is
very difficult to gain success with a new product
launch in the market unless your product is
revolutionary or you have the right strategy to
launch and advertise the product. GoFounders
launched its product Artificial
Intelligence-powered product, Onpassive, which is
really revolutionary and has the capability to
improve the productivity and performance of the
organisation. The most crucial period for an
organisation is its product launch. If you have
the right product marketing tips and product
launching tips than your product will be
absolutely a success. The most important strategy
for a business should be how to improve the
marketing of its product. GoFounders has some of
the best product marketing tips and strategy in
the market which has provided ONPASSIVE the
perfect product launch ever. Have you ever
noticed how few big brands are experimenting with
their logo designs by changing the shape and
color and sometimes renaming the entire name of
the brand? Do you even know why they do so? These
are part of product launch strategy, and the
process is called Product Launch. Every company
adopts re-launching their business in every 7 to
10 years. But how a Product Launch helps? Below
are the following advantages about Why You Need a
Product launch 1. It helps to create a new
and improved impression on the audience 2. It
also draws the attention of their potential
customers 3. Competitive advantage is another
plus point of launching your products 4. It
helps in expanding your business to other
marketplaces 5. Your brands align with all the
products and services offered Now, lets look into
the factors that could help you identify the need
of a Product launch Expansion to
International Market International data suggests
nearly 58 of small timer businesses have
potential customers in the international market,
and only 72 of the companies plan to grow their
foreign customer every year. In such cases, when
you expand your business to potential
marketplaces outside your country, at that time
your brand needs a transformation to make it
acceptable for the customer's existing in those
marketplaces. It includes changing the brand name
itself. For example, Raider was changed to Twix
to match the international brand name in1991.
Brand Repositioning Whenever a company feels
its brand name needs a distinctive place in the
market, it applies for brand repositioning
strategies by changing its values and offerings.
Usually in niche market, identification is the
first step in developing repositioning
strategies. When a brand value is created, it is
mostly done to succeed in that marketplace. For
example, Walmart
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earned the highest revenue-generating
corporation's position in the world in 2010 when
it changed its oficial slogan from "Always Low
Prices" to "Save Money." The arrival of New
Leaders Launching is often done by the companies
after the appointment of new CEOs. New heads
always bring change in the company values and its
culture. Hence, they think the changes should
reflect in the way they are perceived by their
customers. In 1997, Steve Jobs changed the
rainbow-colored logo to the metallic version when
he re-joined Apple Inc. while keeping the future
in mind. Outdated Image of the
Brand Outdated image mean no connection between
the image with the new products or offerings on
the brand name. It also means that the new
audience is not relating to the brand anymore.
That's made Pepsi change its logo from what it
used to be earlier. Bad Reputation Every
company has seen its bad day. Whenever any action
or plan goes wrong, it receives a adverse
reaction from the customers. To get out of such a
bad reputation hamper, companies rebrand their
businesses, which also helps its customers to
recreate a fresh impression of the company.
Multiple Mergers, Acquisitions, and
Demergers Big companies keep merging or
acquiring new companies. This result in need of
immediate rebranding. When a companies demerges,
the companies want to capture their previous
customers with the same image and values, which
they had earlier. Frequently Changing
Market Companies must keep evolving with the
needs, look and feel of the recent market. Most
company will go extinct unless they rebrand their
business with the change in the market.
Similar Brand Perception You might have seen few
companies whose logos are not only same but very
similar to each other. And it could lead to worst
scenario case if such companies are in the same
industry. In such cases, companies sue one
another for copying their identity. Hence, the
company that has established late than the
business with the similar brand logo, must have
to go for rebranding. Above mentioned reasons are
the most observed scenarios that forces a company
to implement rebranding for their business.
However, it always require a well-planned
strategy that must have a futuristic vision in
terms of company goals and culture. In case you
need to launch your business, ONPASSIVE could
help you in doing that. It will redesign the
company's logo, website themes, and can promote
your brand infront of a new audience that will
absolutely suit your business requirements.