Understanding the Basics of Selling to Schools

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Source https//www.schoolsselect.com/understandin
g-the-basics-of-selling-to-schools/
Understanding the Basics of Selling to Schools

• When selling directly to consumers, having them
  order your product and delivered to their door
  is a big landmark in the customer journey
  however, when selling to schools the customer
  journey is a little more complicated. Receiving
  the product is only the beginning for the
  teacher, they then have to be able to use that
  product to enrich teaching and learning in their
  school.
• Having a list of colleges in Toronto isnt enough
  for a business based in Toronto to have. You
  need an accurate and reliable source along with a
  plan to best utilize it to provide optimum
  service at every step of the customer journey.
  Before you begin the sales journey, you may ask
  yourself
• How can I personalize our communications to each
  school or college?
• Who are our targeted colleges or how do we
  identify them?
• Do we target a handful of colleges? Will that
  leave other potential targets behind?
• Are we limiting our pipeline?
• Do you have the right data on all customers and
  consumers?
• How do we prove ROI?

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• Its time to do your homework!
• To answer these questions, you need to first
  understand the basics involved in making a
  full-fledged strategy.
• Make Sure Your Product or Service Is Relevant
• The main purpose of teachers and schools is to
  educate its students. Does your product
  contribute to the learning process or is it
  educational in any way? Your
• product may be useful to carry out administration
  services. Either way, ensure your product
  creates solutions and not more problems.
• Understand Who Your Consumers and Customers Are
• Your product or service offering could be for
  teachers, it could be for admin staff or
• maybe its for the students studying in colleges.
  In which case, you have to try to tailor your
  promotional material and your marketing efforts
  for the right people. Besides understanding who
  your consumers, you also need to understand who
  your customers are as they may not necessarily
  be the consumers. At the end of the day you have
  to remember that you are not really selling to
  schools you are selling to a person, so
  getting to know that person is part of the
  process.
• Identify Opportunities
• Now that you have a product and an audience, you
  need to find the right
• opportunities i.e. you need to identify the
  colleges that are most likely to purchase your
  product or service. Do you need a list of
  colleges in Canada? Or something more specific
  like a list of private colleges in Ontario? With
  this data, you can then breakdown specific
  locations where there is a demand for your
  product and services.
• Getting the basics right is always the first step
  to any activity. To do so you need the right
  resources and data tools like Schools Select. For
  example, if youre a business operating in
  Ontario, Toronto is one of the biggest markets
  you can capture and our thorough list of
  colleges in Toronto will give you that edge.