9 Tips To Optimize Post-Purchase Customer Experience In 2020

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9 Tips To Optimize Post-Purchase Customer
Experience In 2020
When it comes to engaging a group of customers
for the new product or any other product then
your existing customers are the best option to
target. Targeting an existing customer will
automatically reduce your ad spends because they
know about your eCommerce store.
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But here comes the twist, engaging an existing
customer depends on how you treated your
customer in the post-purchase stage. Most of the
eCommerce business commits a mistake by ignoring
their customer in the post-purchase stage. A
successful eCommerce website always nurtures its
existing customers and provides a satisfactory
post-purchase experience. To repeat engagement
and drive more conversion you need to have an
effective post-purchase customer experience
strategy that can help you to drive more
revenue. Therefore in this article, we are going
to draw your attention to something that can
help your eCommerce business to outperform your
competitor. We will be discussing why you should
focus on your post-purchase stage and how you
can improve your customers post-purchase
experience. If you are looking to create a buyer
persona for your business then check our article
on H ow To Identify The Right Buyer Persona For
An E commerce Store In 2020? Why do eCommerce
websites focus on the post-purchase stage? Most
of the eCommerce businesses focus on improving
their sales and revenue. Only a few care about
their customer and focus on optimizing their
customer experience. Post-purchase and customer
experience are very much relatable, once your
customer purchases any service or products from
your e-store then the real engagement starts. In
the buying cycle, your customer analyzes and
evaluates your product brand. You may think
that after a customer makes a purchase form your
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e-store the buying cycle ends. Well, thats not
how it works, the actual buying journey starts
after a customer purchases your e-store. For
example, if any of the customers visit your
website to book a flight ticket. Then he will
simply enter the destination, details and book
the flight. What do you think his buying journey
ends after purchasing the ticket? Many of you
may think that their buying journey is over but
the actual engagement starts after a customer
makes the purchase. After customers purchase a
product, you can use upsell to advertise
additional products like adding meals, upgrading
the tickets and providing various options for
traveling, etc. The same goes for every industry
no matter what your niche is about, whether you
are selling cloth, appliances, subscription or
any other items. The post-purchase stage can play
a crucial role in increasing your sales and
revenue. There are various strategies out there
that can help you to improve your customer
experience, make them feel welcome and ask them
to return and make the purchase from your store
in the future. Optimizing your post-purchase
behavior can improve your eCommerce business
reputation and increase your customer
satisfaction. Tips to optimize the post-purchase
experience of your customers 1. Make use of
your transactional emails Most of the brands
make a mistake by simply sending the simple
transaction email with the order number, tracking
number, link, etc. Your transactional emails are
the ones that your customer will open at any cost
to get all the details. So, You can make use of
it to advertise your most selling product in
front of your audience.
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A post-purchase email has the highest chances of
engagement than the normal marketing email. It
means your transactional email will have your
customers attention because they purchased from
your store so they will look for every
detail. Generally, an eCommerce website sends
two different types of post-purchase emails a
transactional email and a thank you email.
Remember you are competing with many e-commerce
websites so you have to use unconventional ways
to attract your customers attention to
different products. You can use the data and
depending on that you can offer some relatable
products. For example, your customer has bought
jeans from your eCommerce store then you can
recommend them shoes, T-shirts, jackets that
relate to the product they brought. Because those
are the products that can encourage you the
customer to visit back on your website to check
the details. If you look at the image then you
analyze how Amazon is making a smart move by
engaging their customer by offering the same kind
of product in the transactional email. You can
make use of this example to understand how this
works and implement it in your marketing and
branding strategy. Read more on h
ttps//www.sfwpexperts.com/9-tips-to-optimize-post
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