How to Develop Your Content Marketing Strategy

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Welcome to
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How to Develop Your Content Marketing Strategy
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Introduction It would probably be fair to say
when there is no quick fix of marketing or silver
tablets. Having, and implementing, marketing
success depends on a solid strategy that
incorporates traditional, digital and social
media strategies. In 2020, brands will look the
latest in social media platforms and digital
trends to help stay ahead of their rivals. And
when marketing trends come and go, one thing is
to stay in 2020 and it's content marketing. It
cites a series of compelling statistics in which
content marketing generates more than three times
as many outbound marketing takes place and costs
are more than 60 percent lower. That being said,
content marketing has only come a long way from
developing a blog post and sharing it on social
media and also hire a social media marketing
services agency to help your online growth, Our
content marketing tips are given to give an edge
to your brand this year.
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Be clear about the purposeof content
marketingContent marketing is a strategic
marketing approach that focuses on creating and
distributing valuable, relevant and consistent
content to attract and maintain a clearly defined
audience, and ultimately, to drive profitable
customer action," says the Content Marketing
Institute. A simple way to say this is that it
involves creating and sharing relevant and useful
content that doesn't explicitly promote a brand.
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Use a variety ofcontent formatsBeyond the
above, it is important that content is content
designed for different points of buyer travel or
sales funnel. Your content should provide fuel to
move a possibility toward purchase. Some types of
content work better than others depending on
whether the probability is at the awareness,
assessment or purchasing level, or if you're
nurturing existing customers.
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Ensure you have theskill sets you needWhen
you expand content primarily by having blog
articles, you'll need to ensure your marketing
team, whether at home or on outsource, have the
appropriate skill set. The digital marketing
expert will need the following skills._at_ Video
and audio production and editing_at_ Graphic
design_at_ Content optimization, distribution, and
promotion_at_ Campaign management_at_ Communications
and branding_at_ Analytics, metrics, and reporting.
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Keep it originalWhere possible you should try
to create your own content with your own
resources or by partnering with a like-minded
organization. Publishing content in partnership
with another brand with a similar goal can help
expand your reach and spread workload and costs.
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Distribute and AutomateIf you go through the
hassle of creating great content for your brand,
you should make sure you have a solid
distribution strategy. This is where your social
media strategy will come into practice. While
creating social media content will be a core part
of your content marketing strategy, your other
content is also the source of additional social
media posts.If you create a video, podcast,
e-book, blog article it doesn't really matter
what kind of content it is they can all be
distributed and promoted through social media,
and again through other channels like email.
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• ABOUT US
• CODEAXIA Digital Solutions is a digital agency
  based out of Delhi/NCR. We provide valuable
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• We follow an approach that is truly
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• We follow an approach that is truly
  collaborative. Our team values your opinion and
  experience. Just state your requirements and we
  provide services to bring you the best results.

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