How to Create a Content Marketing Strategy

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How to Create a Content Marketing Strategy to
Grow Your Business
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• Its no surprise that those companies who DO have
  a strategy are most likely to feel that their
  content marketing efforts are successful. Without
  a strategy, success or failure is just a matter
  of luck and you risk all your efforts going to
  waste.
• We will walk you through simple steps to
  developing and executing a content marketing plan
  thatll help you grow your business without
  wasting time and money. (BBGV2912021)
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• 1. Set Your Mission and Your Goals
• A good starting point for your content strategy
  plan is to set out a content marketing mission
  statement. This is a brief statement that makes
  it easier to focus on whats important and
  whats not in creating your content so your
  content marketing strategy stays on track. A
  content marketing mission statement outlines
  Your target audience, The content youll use to
  reach them The benefit theyll get
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• 2. Establish Your KPIs
• The best way to achieve goals is to make them
  specific and measurable. That means setting key
  performance indicators (KPIs) for your content
  marketing strategy. The KPIs will help you know
  when you have achieved your goals by providing
  milestones you can check off. Theyll include
  what you plan to achieve in terms of revenue,
  sales, traffic, SEO, traffic and different
  aspects of digital marketing like email marketing
  and social media metrics.
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• 3. Know Your Audience
• As mentioned earlier, for a successful content
  marketing strategy, youll need to be clear about
  who your audience is so you can create the right
  content to reach them. There are three actions
  you need to take.
• 4. Collect Demographic Data
• The first step is to collect demographics on your
  visitors, email subscribers, and social media
  followers. Web analytics, social media analytics,
  and email subscriber analytics will give you the
  data you need on your audience
• 5. Create Content
• As youve seen, theres a lot of prep work in
  your content marketing strategy before you
  actually create a piece of content. But now its
  time to do just that. With the research youve
  already done, youll have an idea of what type of
  content to create. Original research also does
  well, so consider this as an option if youre
  collecting the right kind of data. Include
  keyword research to identify the key terms to use
  for better SEO and improved search ranking.
• Now its time to pick a title from the content
  calendar and start working on it.
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• 6. Distribute and Market
• The next key part of your content strategy is
  distribution and marketing. Thats because you
  wont get the results you want unless these are
  handled correctly. Use email marketing to
  distribute your content to subscribers. Notify
  any influencers mentioned in your content to
  spread the word even wider.
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• 7. Measure Results
• Finally, its time to assess the success of your
  content marketing strategy. To do this, youll
  return to those KPIs you set at the start of the
  content strategy plan, and see whats changed and
  whether youre hitting your targets.
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• 8. Do you need help?
• Do you also want to make your business successful
  by having a strong content marketing strategy? Do
  you need our help? You too can take a step
  forward. Contact us for more information.
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• Contact Us
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• 450, Mastermind One - IT Park, Royal Palms, Aarey
  Colony, Goregaon (E), Mumbai, Maharashtra 400065.
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• Ph 91 8097027355, 91 9137256150, 91
  9222086563
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