ProtonSix

1
Email info_at_proton6.com Phone [phone]
2
Content

• Voice is Taking Over
• UX Matters
• Influencer marketing has hit an all-time low
• Educational content still works
• Underpriced attention

3
Voice is Taking Over From 2020 onwards

• Statistics reveal that its high time that brands
  start optimising more for voice than the general
  search.

• Its as simple as saying would I rather ask
  Alexa to order me a pizza or would I type it in
  search, it is the future and its already
  happening.

4
UX Matters Trend

• Now, User Experience or UX Matter is on top for
  any brand that wants to thrive in 2020. We
  classified 6 reasons why UX Matters and how can a
  brand can change his customer experience from Bad
  to Good.
• Business Sustainability Customer LTV (Life Time
  Value)
• 1. Positive UX increases ROI and revenue
  2. Positive UX provides positive
  reputation for your
  brand.
• 3. Positive UX Leads you to win the
  
  4. Positive UX increases customer
• Competition
  
  loyalty
• 5. Positive UX keeps users on your
  
  6. Positive UX increases conversion and
  
• Website longer
  
  sales

5
Influencer marketing has hit an all-time low

• The ROI on influencer marketing is on a downward
  spiral. This means that the price of influencer
  promotions will be lower in 2020 with the drop in
  return and biggest challenges in managing
  Influencers are
• 1. Inauthentic partnership
• And content
• 2. Finding Influencer to participate
• 3. Spotting Fake followers and Trollers
• 4. Social algorithm changes

6
Underpriced attention

• The brands that make use of underpriced attention
  are going to win bing in 2020.
• Like if everyone is going to the same grocery
  department then there is not enough grocery for
  everyone, so this is how prices of ad placements
  rises on Facebook, Google and Insta.
• There is so much space and searches for the
  number of people bidding on platforms like
  Facebook, Google, which incurred higher prices
  and lower RoI.
• The brands that can make the right creative for
  their audience on these platforms will make a
  greater return on investment in 2020. Platforms
  like Spotify, SoundCloud are extremely
  underpriced compared to other platforms like
  Google Search and Facebook.
• Choosing the right digital marketing services
  agency can help you with the best digital trends
  of 2020 to follow and to grow your business
  exponentially.

7

9 Church Street Wolverhampton WV11 1SR
0121 296 4626
info_at_proton6.com
Mon-Fri 10am-6PM Sat Appointment Only