Ways to Increase Your Google Rankings - PowerPoint PPT Presentation

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Ways to Increase Your Google Rankings

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Everyone is interested in improving their visibility on the web. And there are many ways to improve it, search engine optimization is one of them. This is the best but slowest way to get a ranking, it can take years to build a ranking of pages, but this is a big shortcut. – PowerPoint PPT presentation

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Title: Ways to Increase Your Google Rankings


1
Ways to Increase Your Google Rankings
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2
  • Everyone is interested in improving their
    visibility on the web. And there are many ways to
    improve it, search engine optimization is one of
    them. This is the best but slowest way to get a
    ranking, it can take years to build a ranking of
    pages, but this is a big shortcut.
  • You need to understand how search engines work,
    how people use search engines when searching for
    your product or service. Most search engines use
    a search term to give the relevance and ranking
    of a web page, so you should display relevant
    content on your website according to the needs of
    the customer so that search engines provide
    better ranking to your website.
  • How long does it take to improve your Google
    ranking?

3
  • This is the biggest question that everyone wants
    to know How long does it take to increase search
    engine optimization results?
  • The correct answer to this question is that it
    depends on many factors. Here are some
    suggestions that may affect the time it takes to
    improve your Google ranking
  • While setting up your website, consider the
    points given below to ensure that your website
    has a good ranking potential.

4
  • Skill
  • Do you have the skills to improve your SEO or do
    you want to hire a company to do it? Do you know
    what you need to do to get it started? Your skill
    in SEO plays a role in how quickly you can
    improve your ranking.
  • Budget
  • The second most important point is the budget.
    What kind of budget are you working with? The
    larger the budget, the more you can spend to
    increase search engine optimization results. If
    you are working with a limited budget, then you
    need to be more strategic.

5
  • Competition
  • The third-largest point is competition. You have
    to find out how much competition there is in your
    industry. The more competition in your industry,
    the more time you will have to increase in search
    engine optimization results. How good your
    competition is with your own SEO will also play a
    role.
  • You have to work keeping these factors in mind.
    It takes time to see changes in your search
    engine results page (SERP) ranking because it is
    not something that changes only overnight. No
    matter where you are starting, you can increase
    search engine optimization results with a little
    strategy
  • As we mentioned earlier, the time it takes you to
    increase search engine optimization results
    depends on many factors. However, there are some
    tasks that can get you a high ranking on the SERP
    when you start. Here are some ways to improve
    your website

6
Start with a website audit.
  • If you want to find out the best ways to increase
    search engine optimization for your website, then
    you should start with a website audit. An audit
    helps you identify the strengths and weaknesses
    of your site.
  • The purpose of the audit is to identify areas
    that need attention so that you can create a
    strategic plan for improvement. Although website
    audit does not help in improving your SEO
    ranking, it is the first important step to
    implement your efforts effectively. 

7
Improve site navigation.
  • The search engine provides high rankings to sites
    that provide a positive user experience (UX). If
    site visitors are unable to find what they are
    looking for on your website, they will likely
    leave your site. So it is important to make sure
    that your site is easy to navigate. If your site
    is not easy to navigate, it can affect your
    search engine ranking.
  • Poor navigation often serves to create negative
    perceptions about your brand for users.
    Developing a clear navigation structure is an
    important step for website ranking.

8
Fix duplicate content.
  • A unique site content provides great rankings.
    Duplicate content issues can negatively affect
    your search engine optimization efforts. A search
    engine ranks high in those sites that have unique
    site content. This is why it is important to
    check your site regularly for duplicate site
    content and fix these issues. Because search
    engines penalize websites that have duplicate
    content.

9
Optimize your website for mobile.
  • A study by a survey shows that more than 70 of
    people are using smartphones to search. If you
    want your content to reach your target audience,
    you need mobile optimization. But mobile site
    optimization is no longer optional for
    businesses. As of 2015, Google now penalizes
    sites that are not optimized for mobile devices.
    Mobile site optimization is not important for
    consumer businesses. B2B brands also need to
    ensure that their site is easy to navigate and
    readable from a small screen.

10
Optimize your website speed
  • Google algorithm takes website speed into
    consideration while ranking your site on its
    SERP. The longer the page takes to load, the more
    frustrated the consumer will be. Due to this they
    can leave your site.
  • According to statistics, if your site takes more
    than 3 seconds to load, you can lose up to 80 of
    your site visitors. You need to make some changes
    to your site to improve site speed.

11
Improve your metadata
  • If you want to rank high on the Google search
    engine results page, you should include metadata
    in the pages of your website. Your pages will be
    easier for Google to understand through metadata.
    This is a sure way to increase search engine
    optimization results for your site pages. Write
    Google quality (SEO optimized) content in Meta
    tags.

12
Inbound and outbound hyperlinks
  • Link Building is another important way to
    increase search engine optimization results. But
    it is a bit complicated. In addition to getting
    external links to your site, you must also link
    to your own site pages internally. This will not
    only help you to increase search engine
    optimization results, but it will help your
    readers to access other content on the site which
    is useful to them.

13
Conclusion
  • If you want to increase your search engine
    optimization results, then you need to track all
    the factors that affect your SEO. As we have
    mentioned earlier, search engine optimization is
    a continuous process. You need to constantly
    strive for ranking on search engines.

14
  • A2ZDM is a leading digital marketing agency in
    Australia. We have team of SEO experts who more
    than 14 years experience in Search engine
    optimization and they can help you to achieve top
    ranking in search engine. Check out our
    testimonial or give us a call.

15
Contact Us
Call us - 61 2 6100 4496
Email - info_at_a2zdm.com
https//www.a2zdm.com/
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