CONCEPT; FORMS AND FUNCTIONS OF MASS MEDIA

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CONCEPT FORMS AND FUNCTIONS OF MASS MEDIA
PRESENTED BY-SRASTI TRIVEDI Assistant
Professor,BJMChttps//dbgidoon.ac.in/



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Concept of Mass Media

• Mass Communication is the process of
  disseminating message to a large number of
  audiences through some form of technology at a
  time. And the form of technology used to
  disseminate messages is the MASS MEDIA.
• Thus Mass Media is the primary means of
  communication used to reach the vast majority of
  the general public. The general public typically
  relies on the mass media to provide information
  regarding political issues, social issues,
  entertainment, news or any thing in general.

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Forms of Mass Media

• Mass Media has evolved significantly over the
  time started from print media to electronic
  media to new age media it has come a long way
  because of its large number of reach and
  targeting of general people. The most common
  platforms for mass media are newspapers,
  magazines, radio, television, and the Internet.
  Broadly classifying the Mass Media can be divided
  into three broad categories-
• PRINT MEDIA
• ELECTRONIC MEDIA
• NEW MEDIA

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FUNCTIONS OF MASS MEDIA

• Almost everyone gets his or her information about
  world, national, and local affairs from the mass
  media. It serves as the fourth pillar of
  democracy and this fact gives Mass Media
  important functions that includes-
• TO INFORM
• TO EDUCATE
• TO ENTERTAIN
• ACTS AS THE WATCHDOG OF THE SOCIETY
• PERSUASION (to influence audience in variety of
  ways)
• INTERPRETATION AND CORELATION (explanations of
  events and situations)
• LINKAGE (bridging the gap between the different
  groups, which may not have direct connections)
• Socialization (reflectors of society shape our
  behaviour, attitudes and beliefs)

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