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3 skills every PR professional must have

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Title: 3 skills every PR professional must have


1
  • 3 skills every PR professional must have
  • If you are a Media and Communications student,
    you must have, at some point or the other, dreamt
    of working with a top class Public Relations
    company. As the technology advances, and the
    world becomes more and more connected, the
    organizations have become largely dependent on
    the earned media to communicate with their
    target audiences.
  • The reason why earned media is preferred over
    social media and other online blogs and websites
    is that it has a certain level of credibility.
    People are more accepting of the information they
    receive via the mainstream media outlets because
    these platforms are consumer centric and not
    owned by a particular brand. These media outlets
    publish stories that ring with the common people
    and give them something of value. Hence,
    communicating via these platforms is more
    beneficial for the business organizations.
  • There are many PR agencies in Delhi that have the
    personnel that can generate stories that are
    worth picking up by the mainstream media
    platforms. Since the businesses have become
    largely dependent on PR to retain and increase
    their customer base, there has also been an
    explosion in the demand for PR professionals who
    can help them achieve their desired goals. If you
    are among those aspirants who want to become a
    part of this booming industry, then there are a
    few things that you should know about and
    prepare yourself accordingly.
  • Being able to write
  • While there are a plenty of PR roles that do not
    require an individual to write articles and press
    releases extensively but knowing how to write
    well is still an important skill that every PR
    professional must possess. In fact, there are a
    number of PR agencies in Delhi that have made the
    writing test a pre-requisite for clearing the
    interview. Your interviewer can give you a topic
    on the spot and ask you to write a pre-event or
    a post-event press release or a value
    proposition.
  • Therefore, if youre planning to secure a role in
    a reputed PR firm, you should start polishing
    your writing skills.
  • Knowing how to speak and write English
  • Being the universal language, English is the
    preferred language for communication in the
    corporate industry oftentimes out of
    necessity. If you are dealing with a client who
    is from a different country, you cannot expect
    to hold a conversation in your native language.
    Therefore, having a command over spoken and
    written English is a must for a PR professional.
    PR firms in Delhi and all across the country
    value candidates who have excellent communication
    skills and good command over English language.
    At the end of the day, PR is all about
    communication and those who excel at it will
    naturally have an edge over others.
  • Persuasiveness and multitasking
  • Forget about the plate being full with PR
    companies, its always overflowing. Therefore, as
    a PR professional, you must be adept at
    multitasking. Whether it is writing a press
    release within a short deadline or convincing a
    reporter that just wouldnt crack, you should be
    ready for any role that is thrown your way.

2
If you can inculcate within yourself these three
must have skills, youll be on your way to
bagging a good position at one of the top PR
agencies in Delhi and other metro cities of the
country.
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