How Prospect Marketing Can Help Reach NRI - PowerPoint PPT Presentation

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How Prospect Marketing Can Help Reach NRI

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About NRI’s- Overseas Indians, officially known as Non-Resident Indians (NRI/NRIs) or Persons of Indian Origin (PIO/PIOs), are people of Indian birth, descent or origin who live outside the Republic of India. According to a Ministry of External Affairs report, there are 28 million NRIs and PIOs residing outside India. – PowerPoint PPT presentation

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Title: How Prospect Marketing Can Help Reach NRI


1
How Prospect Marketing can help reach NRIs?
2
  • About NRIs-
  • Overseas Indians, officially known as
    Non-Resident Indians (NRI/NRIs) or Persons of
    Indian Origin (PIO/PIOs), are people of Indian
    birth, descent or origin who live outside the
    Republic of India. According to a Ministry of
    External Affairs report, there are 28 million
    NRIs and PIOs residing outside India. According
    to the United Nations Department of Economic and
    Social Affairs, India remains the largest country
    of origin of international migrants with a 17.5
    million-strong diaspora across the world. NRIs
    and PIOs make up the Indian diaspora of around 30
    million people, with the US hosting the largest
    stock. (BBGV1620)
  • Who needs to reach the NRIs?
  • NRIs can invest freely on repatriation and
    non-repatriation basis in bank deposits, equity
    and debt markets, NPS and mutual funds as per RBI
    guidelines. The financial institutions like
    banks, mutual funds and stock market brokers can
    reach NRIs. Others who can reach this audience
    is real estate dealers as the NRIs are always
    interested in looking for investment in India.
    The companies who are looking for international
    expansion or those who supply Indian materials
    like food materials needs to get in contact with
    theses NRIs. The airline companies needs to get
    in touch with this audience as they the NRIs
    travel to and from India frequently. All these
    and many others needs to reach the NRIs in order
    to boost their business.
  • How to reach the NRIs?
  • The best ways to reach NRIs is through internet.
    The social media marketing, search engine
    optimization and Google advertising can be used
    as digital channels to reach the NRIs. The
    focussed digital strategies which can be used to
    reach the NRIs are Email marketing and personal
    contacts. Other ways are of course video/ Youtube
    advertising and film advertising. Other ways to
    reach the NRIs is through OTT platform
    advertising. Other ways to reach the NRIs is
    through magazines and TV advertising but both
    these channels are too costly. All there are
    various channels to reach the NRIs the most
    question remains unanswered that is how to reach
    the NRIs in a efficient way?

3
  • Prospect Solution-
  • The answer to the above question is Prospect
    Marketing. Through prospect marketing one can
    easily filter out the target audience out of a
    large base of undefined audience. Prospect
    marketing can help reach NRIs effectively
    through defining the exact target audience. The
    channels then used to reach this defined audience
    are focussed channels like Email, LinkedIn or
    other social media which provides custom filters
    for promoting or advertising your products and
    services. The advantage of using these channels
    are they are cost effective compared to other
    broadcast channels like TV, radio, etc and also
    they facilitate increased conversion rates which
    in turns to help your business grow.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
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