Media Portal: Behind the Scenes

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Media Portal Behind the Scenes
Media plays a powerful role in the 21st century.
The rise and evolution of how it works, what it
says, the narratives it chooses and abandons are
a topic of discussion within and outside of the
media industry.
Earlier, what used to be largely two separate
groups, that of media and news, is now much more
complicated and intertwined. One of the common
ways to address this middle ground has been news
media. This is not to say that this complication
is bad or negative. Just, occasionally messy.
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Managing one of these, is of course, messier than
it looks to the consumer. Lets look at how
certain tools can help you manage a media
conglomerate. Monetizing the platform First, if
youre going to have a free model for consumers,
you will need to monetize your business with
ads. Or you will have a subscription model. Or
you will have a mix of both. The thing to focus
on is your ad platform. You have to have ads
that are relevant to the topics and categories
you generate news around. The best example here
would be that of The Verge. They talk mostly
about tech, science, and space, and the ads
shown on their platform are relevant to their
readers which not only adds value but also keeps
their readers experience unhindered. Content
Creation Now that is just covering the basics of
the platform you choose. Your content creation
platform should be built to work in partnership
with the ad platform you choose, smartly. Next
up, comes the content you actually publish. There
are certain guidelines and rules regarding the
content you have to publish. There are soft
guidelines like making a note of the updates in
the content if you make changes, and hard
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• guidelines like not publishing plagiarised
  content. The way you talk about things on your
  platform will depend on the things you talk
  about as well. Be bold, and be careful. You are
  in a very public space.
• As a company, this business leads to heavy
  investment in the tools you provide to your
  staff, your writers, editors, curators,
  freelancers, reporters, guest contributors, and
  designers.
• Now, of course, this software or portal works on
  login credentials for each role I mentioned
  above. Since these roles are different, the
  access that each of them require also differs
  based on the tasks they need to perform.
• A writer needs to only access their own portfolio
  of articles, whereas an editor should have
  access to all the work for all the writers or
  the writers assigned to them.
• Similarly, freelancers should only be able to
  submit articles, designers should be able to add
  media to articles or in the library, etc.
• And if your media house is big on collaboration,
  you can always have a feature where a particular
  writer/editor can add more writers, freelancers,
  editors, guest contributors, or designers to
  their articles providing special limited access

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when permitted to create holistic articles with ve
rified information from the subject matter
experts.
An information and media platform is not limited
to news or opinion editorials. It also includes
video, podcasts, or all of these things. If your
media house handles podcasts independently of
your written stories, but shares them on the
same website as stories, then your portal needs
a special way to handle audio files as well. You
will need to treat that post like a normal story
that you write a brief about and then embed the
audio file in it.
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Same applies to how you handle video stories.
However, if your platform is a streaming
platform for video, then things shift slightly.
Here, video is your central content.
If you have a review team for gadgets, cars, any
kind of product or service, this portal can also
be a tool to manage that neatly. It can keep
track of which review unit you have, when it
arrived, when it was sent back, if it arrived
faulty or was damaged later. While your review
of the service or product will be public, the
company that it belongs to should also get the
basic facts of your experience. This becomes a
good way to keep track of product iterations for
your writers, and if a product breaks down
multiple times. Another thing that a media house
can use to engage with the audience is polls.
You can put up relevant polls regarding trending
topics and get the results directly in the
backend, and be easily usable inside articles if
required. Content Analyzing Once the news is
out, the natural second step is to try and
decipher the behavior of your readers along with
finding your voice. If you have started your
news media platform with an objective in mind,
then you already know your voice as well as your
audience. But if your subject matter
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expertise is widespread, then you will have to
spend a good amount of time analyzing your
traffic and seeing if your content is being
downloaded into your audience the way you want
it to, and if it is sparking the right
conversations around the topics that matter. For
this, your media portal can help you monitor as
well as analyze. Monitoring For creating great
user-centric content, you need a 360-degree view
of your competitors, your readers, as well as
the topics you publish content on. And your
portal dashboard should give you that. This can
come handy to the editors, strategists, as well
as to the senior writers. The dashboard should
fetch media data and chatter around your news
media from sources like social media, broadcast
channels, online sources, etc. This allows you
to - Monitor your brand reputation If anything
goes south, you can deploy your social media or
crisis management or PR brigade to handle the
situation. News is sensitive and can spark
either revolutionary conversations and movements
or violent public outbreaks or public menace.
And you dont want your articles to cause the
latter. Something like this can stick to your
reputation until the end of your existence.
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• Get industry news Now if you are reporting news
  and creating media for a particular niche, you
  cant afford to lose the happenings in your
  industry. So, it becomes imperative that you
  monitor every news in your industry to stay ahead
  of your competitors. This is crucial in stories
  that are developing so that you dont end up
  missing out on important updates.
• Insights of topics Similar to monitoring a
  particular industry, you can also monitor a
  topic. This can be beneficial for writers who
  specialize in a subject matter. This way they
  can monitor topics and write keeping in mind the
  chatter of the town.
• Analyze your competitors Monitoring what your
  competitors are doing can help you to craft
  strategies that can push you ahead of them. So,
  you can add the sites of your competitors to the
  media portal and monitor the frequency they
  publish, readers responses, social shares, etc.
  This way you will be able to understand the gap
  and the nature of it, which will allow you to
  fill it easily and in less time.
• Analyzing
• Now this needs to go a step above and beyond
  getting basic viewership insights. In addition
  to knowing where your users are coming from,
  this dashboard/backend should be

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• able to tell you where they are posting and
  sharing your content. If you know the kind of
  conversations that it sparks on social media,
  your social media team can actively participate
  and add to the dialogue. Also, make sure that
  your analytical dashboard is configurable so that
  you can overview your organizations performance
  in a single glance.
• Heres what all you can do with an analytical
  dashboard
• Campaign tracking News media houses are there to
  ask the right questions as well as create
  awareness. And to do that, it is necessary to
  run campaigns, do a series of articles, and
  provide as much information as you can on that
  particular matter. Not only that but you also
  need to analyze the performance of these
  campaigns in order to know the impact you left
  on readers. So, this dashboard can provide you
  with insights like viewership, social shares,
  mentions, comments, tweets, reddits, or any
  conversations happening around your campaign.
• Identify influencers Influencers have become a
  big part of every companys marketing
  strategies, and it should be yours too. If your
  article caught the eye of an activist or an
  influencer, then they can actually help you to
  grow your viewership that is if they are on the
  same side of matter as you are. They can
  negatively promote your article too. So

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• make sure to keep a close eye on influencers,
  activists, etc. with an analytical dashboard.
• Streamline brand communication It is the most
  important thing for a news media company. You
  dont want to look like a hypocrite on important
  matters. So for a united front, you should
  monitor all the channels your articles are being
  shared and with what message. And this
  analytical dashboard should be able to do just
  that.
• Properly handle negative reviews In the world of
  hyperconnectivity, missing even a bad comment,
  review, about you or your content can lead to a
  huge negative impact. To not let this happen, an
  analytical dashboard should help you monitor
  mentions, comments, shares, etc. in real-time so
  you can counteract in the best way possible and
  as soon as possible.
• Generating news, finding a voice that is
  original, unbiased, and informative, in this
  world of hyper connectivity is not an easy task.
  But with the right tools like a fully specced up
  media portal with the above mentioned features
  will help you find your space in this internet
  universe that weve created.
• About us

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CRMJetty is a web portal development company and
we can make a custom portal for your
requirements. If you want a retail portal with
an ecommerce option, we can make it possible for
you. Contact us here to further explore this
option for you.
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l-behind-scen e s
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