7 Reasons Why Print Can Give You Competitive Edge

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7 Reasons Why Print Can Give
You Competitive Edge
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7 Reasons Why Print Can Give You Competitive Edge
Even though we live in a technology-driven world,
digital marketing has still not taken over the
traditional print marketing and print is here to
stay. And you are entirely mistaken if you even
remotely believe in the myth that Print is
dead. A lot of enterprises, right from SMEs to
multinational companies, do prefer print over
digital marketing and avail printing services for
advertising their brand.

• Here are 7 reasons why print can give any
  business a competitive edge
• It lends a personal touch
• Is tangible
• It grabs attention
• Provides a much-needed break from technology
• Builds reputation and credibility
• Accessible to all
• Enough room for customization

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7 Reasons Why Print Can Give You Competitive Edge
1) It lends a personal touch Print has an edge
over digital marketing because it is much more
personal. Because you engage in a small
conversation while handing out printed marketing
material, it lends a personal touch to your
advertisement and makes the potential customers
feel valued. Printing services are just what your
enterprise needs to establish a much more
personal relationship with your customers and
clients. 2) Is tangible All the printed
marketing materials are physical and tangible
reminders of your business. For instance, a
business card or a printed brochure is something
that your potential customers can take home and
read in their leisure time in their comfort
space. It is a known fact that people love
tangible objects, something they can hold onto,
touch, see, and feel. Print helps create customer
retention and that is why every business, small
or big, should opt for online printing
services. 3) It grabs attention Print is more
engaging than an online pop-up ad, even research
has shown that 70 of people are more likely to
remember a brand theyve seen in print compared
to online. Printing services have now come up
with diverse printed marketing materials that are
designed in a way to grab the target audiences
attention.
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7 Reasons Why Print Can Give You Competitive Edge
4) Provides a much-needed break from technology
A person consumes too much digital data on a
daily basis and is generally hooked on to
technological devices like a laptop for hours at
stretch for work purposes. This is why print acts
like a breath of fresh air in this overly
digitized world. Through print, people break away
from digital media and provide them with a chance
to disconnect with technology for a while.
5) Builds reputation and credibility When a
client or potential clients receive printed
marketing materials of a certain enterprise, it
conveys to them that the company has put in extra
effort in their marketing strategy. Print shows
that the organization is serious about its
business and hence, increasing the companys
overall reputation. It also looks when
professional when a business chooses to avail
online printing services as a part of their
marketing strategy. 6) Accessible to all
Though the digital media has had a widespread
influence in the past few years, there are some
people who still prefer the age-old traditional
options like print. One cannot ignore the fact
that some people dont even have access to
technology and the older generation isnt
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7 Reasons Why Print Can Give You Competitive Edge
much comfortable with technology. Print, on the
other hand, is accessible to each and everyone,
irrespective of their age or socio-economic
background. 7) Enough room for customization
The main benefit of print is that you can
experiment as much as you want to and create
unique printed designs. Online printing services
have made custom printing an easy task for one
and all. The printed marketing materials can be
easily customized in just a few clicks, providing
an opportunity for the businesses to channel
their creativity into print. PrintStop is a
professional printing company that offers
web2print printing services. Their web to print
solutions ensure simplified procurement process,
brand compliance, centralized control, and
hassle-free bill processing. They have three
printing solutions viz. Pro Admin, Pro Marketing,
and Pro Brandstore. PrintStop offers a wide range
of printed marketing products for your company.
Be it flyers, banners, brochures, booklets,
business cards, banners, posters, or other retail
marketing products, PrintStop has it all. They
are reliable and trustworthy when it comes to
custom printing. You can either upload your own
design or get a custom design made by their
in-house design team named Pehchaan.