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10 Digital Marketing Trends You Cannot Ignore in
2020
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Technology is making progress at a very high
speed new and better techniques and technologies
are being developed. All this coupled with new
and always changing algorithms of established
companies such as Facebook, Google, etc. have
forced many Digital Marketing Agency in Gurgaon
to be alert all the time. A critical aspect today
is that you should stay alert and be aware of the
latest trends in technology. With the rapid
advancement in technology, many new trends come
up in very less time. The latest digital
marketing trends 2020 that are especially
important for a business or organisation to
sustain, grow and compete in this challenging
scenario are highlighted in the following section.
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1. Artificial Intelligence

• Artificial intelligence is a big thing in todays
  time. AI in digital marketing is changing every
  sector, be it finance, retail, etc. It is
  transforming how the company connects its brands
  with and reaches its customers. AI is very
  flexible, and it has very varied usage such as in
  recommendation of products, personalised e-mails,
  product or service recommendations, content
  creation, and the list is endless.

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2. Chatbots

• The concept of chatbots is gaining more and more
  momentum, and it is among one of the most
  important trends in digital marketing today.
  Nowadays, people are interacting the majority of
  the time with chatbots without even realising the
  same.Chatbots have various advantages such as
  they are available all the time they respond to
  customer queries in no time they handle multiple
  queries of the customers without getting tired or
  losing its mind or patience.

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3. Personalisation

• In todays time, the competition is extremely
  high. So, it is quite easy to get lost among
  large numbers of competing organisations. But
  this can be avoided, and you can make yourself
  stand out from your competition with the help of
  personalised marketing. A particularly good
  example of personalisation is that of Netflix.
• Since it operates in many countries which have
  customers with varied tastes and preferences, it
  has personalised content for different countries
  according to the like of its customer base in
  different countries.

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4. Influencers

• Another latest in digital marketing trends is
  gaining a lot of momentum these days is marketing
  via an influencer. Under this kind of marketing,
  your brand or its message is broadcasted to the
  audience using a word-of-mouth marketing and
  promotion done by an influential personality. An
  influencer can be well known Instagram
  personality or YouTuber with a remarkably high
  following using which they can promote your
  product, message or organisation among a large
  audience.

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5. Visual Search

• Visual Search, as the name suggests, involves
  using pictures or images instead of words to
  search for something. In this search, the user
  can take a snap of an object or item they would
  like to know about, to search for or to buy and
  then use that snap to get the search results.
  Some of the visual search providers are Google
  Lens, Pinterest Lens, CamFind and Bing Visual
  Search.

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6. Voice Search

• Another major digital marketing trends is of
  voice search. It has gained so much popularity
  that companies are adapting their digital
  marketing strategy according to this trend. Voice
  search provides a very convenient form of
  searching for something without going through the
  hassle of typing something. This is especially
  true when the words are overly complicated your
  hands are busy or dirty, etc.

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7. Virtual Reality (VR) and Augmented Reality
(AR)

• VR and AR have gained huge popularity and has
  become one of the top latest marketing trends.
  The technology entailing AR and VR is so
  impressive that the organisation, the product or
  service that use these in their marketing are
  easily able to amaze their customers. As a
  result, it easily convinces potential customers
  about such a product or service.
• This technology allows the customers to have a
  life-like experience of the organisation, product
  or service without actually being present there.

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8. Social Media Messaging Apps

• These social apps like WhatsApp, Facebook
  Messenger, etc. are in trend because they provide
  the businesses with an incredibly unique,
  customised and personalised form of marketing.
• These can be informing the consumers about the
  product or service, customer feedback and
  support, building great customer relations,
  attracting new and retaining the existing
  customers, etc.

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9. Video Marketing

• This trend is also hugely popular today and will
  continue to be so for the coming 5 to 10 years.
  When a person thinks of video, the first thing
  that comes to mind is YouTube. But there are a
  lot of options available today besides YouTube.
  You can do video marketing by making promotional
  videos and post them on Instagram as IGTV video.
  Another famous trend is going live, i.e. doing a
  live video broadcast on apps such as YouTube,
  Facebook, Instagram, etc.
• A major reason for gaining popularity of video
  marketing is that of shifting towards
  smartphones, tablets and other electronic devices.

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10. Shoppable Posts

• Many surveys disclosed that most people get to
  know about or discover new products using social
  media apps such as Instagram and other apps like
  Pinterest. It is a quite easy process that
  convinces the customer into buying the product or
  service.
• You may be casually scrolling through a social
  media app like Instagram, and you come across a
  really great product that intrigues your
  interest. You must simply click on that product,
  and it will enable you to buy such a product.

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Conclusion

• So, it is evident that digital marketing is on an
  all-time high with a large number of trends being
  generated. In todays time, there are a lot of
  competent digital marketing companies that can
  provide their services according to the varied
  needs of different businesses and organisations.
• Source
• Technians- 11 Digital Marketing Trends You Cannot
  Ignore in 2020