digitalhub365

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Digital marketing for political campaigns in India

• Important strategy for campaigns for a politicians

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1. Micro-targeting 

• Digital Marketing for political parties has the
  power to reach out to the most fragmented
  sections of audiences and elusive voters.
• As a politician, you can easily make a youth
  connection by making engaging personalized
  content across all platforms.
• Social media allows political candidates to build
  their brand in their own way and engage with
  their voters directly.

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2. Audiences

• here will be 3 major audiences that political
  parties can target using digital marketing
  strategies.
• First-time voters 
• These are the young boys and girls who have just
  turned 18 and are going to vote for the first
  time. 
• Regular Voters
• They will be looking for better policy changes
  and will dig deeper intro reforms and earlier
  performances. 
• Community Leaders
• They are the influencers with a massive following
  among a particular group of individuals. 

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3. Engaging the youth

• It is the most easily persuaded section of the
  society which is supposedly apolitical and is
  always glued to digital marketing channels.
• Youth are the most active and opinionated bunch
  of voters out there.
• Therefor connecting to youth should be the top
  strategy when it comes to digital marketing for
  political parties.

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4. Analysing the data

• You might have heard of this saying that data is
  the new oil. 
• We create an abundance of data doing our day to
  day activities over the internet. This data is
  then used by analyzers to predict our behavior.
• Politicians can use this data and insights to
  mold the voters as per their agenda.

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5. Authentication

• In the day and age of one-click shares and
  WhatsApp forwards, fake news and misleading
  campaigns can make or break the future of a
  political party facing the elections.
• There may be fake accounts spreading rumors about
  your party with the malicious intent of harming
  your political campaigns.
• Therefore a politician or the political party
  must reach to its voters before anyone else.