Email Marketing

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Email Marketing
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• Email marketing is the act of sending a
  commercial message, typically to a group of
  people, using email.
• Email marketing is direct marketing of commercial
  message to a group of people to build Loyalty,
  Trust and Brand Awareness.

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Why Email marketing?

• 80 of content marketers use email marketing.
• 55 of companies generate more than 10 of sales
  from Email.
• 42 of businesses say email is one of their most
  effective lead generation channels.
• 88 of marketers say email marketing is bringing
  them a positive ROI
• 92 of marketers employ email marketing.

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Reasons to start an Email Marketing Campaign

• Email marketing is targeted
• Email has larger reach
• 90 email gets delivered to intended recipients
  inbox
• Email drives Conversions avg click is around 3
  compared to twitter which is just 0.5 avg click
• Measurable and cost effective

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Benefits of Email Marketing

• Highly Targeted
• Immediate
• Test and refine
• Measurable
• Larger Reach
• Higher Conversion rates
• Cost Effective

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Drawback of Email marketing

• Spam
• Viruses
• Sending Email by mistake
• Data Storage
• 20 of all Emails are junked by Spam filter

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Types of Email Marketing

• Digital marketing/ Newsletter
• Event Invitation
• Co-marketing Email
• Social media send
• Internet Updates
• Confirmation Email

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Important Factors for email marketing

• Subject Line- creates Curiosity, Urgency,
  Exclusive, Test different Subject line.
• Sender Name- use company name, brand name,
  product name or name of a person.
• Images Within- use Alt Tags, number of images and
  of different formats.
• Email Copy- write scannable copy, use headlines,
  avoid spammy words and clearly state the
  benefits.
• Call to Action(CTA)- Minimize number of CTAs,
  Make the CTA visible.

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Tools
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Thank You