All You Need to Know About PPC Campaigning in 2020

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Akkomplish your Business Knowledge
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All You Need to Know About PPC Campaigning in 2020

• PPC i.e. pay per click is a very popular form of
  digital marketing. It is the most convenient form
  of advertising as advertisers incur the costs
  only when users click their ads. Advertisers need
  to bid on the supposed value of a click with
  relation to audience type, keywords, platforms
  where it originates. You can use PPC for all
  types of campaign goals. Be it generating leads,
  increasing sales, or creating brand awareness.
  Use it when you need immediate results because a
  strategically crafted PPC campaign can provide
  you with tons of leads, traffic, and customers
  within a couple of hours of launching it.

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•  Best suited platforms for PPC
• Google Ads is the best option for a PPC campaign
  as it runs on Google, Display Network sites, and
  Search Partner sites making it the largest
  pay-per-click platform. A 17-year-old medium,
  Google Ads was launched in October 2000. Since
  then, it has gone through several iterations. You
  can target small businesses to Fortune 500 all on
  this robust platform.
• The next best option will be Microsoft
  Advertising. Just like Google Ads, it is a
  pay-per-click platform that shows ads on the
  Microsoft and Yahoo networks. It uses search
  partners also. It is mainly keyword-based
  advertising and has 137 million unique desktop
  searchers on the Bing Network as per
  ppchero.com.
• So what are you waiting for? Clients are
  searching for your products or services on the
  internet!
• As per a survey, around 93 of online activities
  start on a search engine. This gives your
  business millions of opportunities to be found on
  these searches through PPC.

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• Why is PPC important?
• Another study shows that PPC advertising is among
  the top three sources for on-page conversions.
  You will be surprised to know that 65 of users
  who want to purchase something DO click on these
  ads! Whats more? Around 75 of people who search
  for some product or service do visit the store
  that they found online. That gives a good reason
  for any business owner or company to jump-start a
  PPC campaign of their own.

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• PPC advertising results
• If you are a novice, we recommend you hire an
  experienced PPC specialist or an advertising
  specialist. It is a possibility you end up
  spending too much to get the benefits of PPC
  advertising. The best part of PPC is that you can
  set a budget for it. It can be as low as 5 a day
  to 500 or even more! It entirely depends on your
  requirement.

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• 8 Major Benefits of using a PPC Campaign in 2020
• 1 Get the first look with PPC advertising
• Just like walking in a store and spotting what
  you want, PPC advertising makes your ad appear
  above all search results. Its the first thing
  surfers will see when they type their search
  query. And being on top search results means
  higher conversion rates.
• 2 Instant results with PPC with quality traffic
• PPC is fast to give results. You can reach
  thousands of people who are searching for your
  product and service. Moreover, as people are
  searching for the problems you solve, you will be
  able to pull quality traffic. It will boost your
  website traffic as well. See how PPC advertising
  gets you thousands of clicks on your website.

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• 3 Get measurable outputs with PPC
• Measure your ROI on PPC advertising by tracking
  which ad, keywords, or placements are driving the
  maximum return. Install conversion tracking to
  see the number of actual conversions. You can
  later use these metrics to make informed
  decisions for your PPC campaign. As search
  traffic gives the best conversion rates, you
  position your business to get more conversions by
  being on search engines.
• 4 Independent from SEO or changes in Google
  Algorithm
• PPC advertising is very safe, unlike other
  organic methods. You need not be dependent on the
  changes that Google makes in its algorithms, or
  your websites optimization. PPC advertising is
  all about numbers. The amount of money you spend
  and the amount of return you get.

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• 5 Helps build your SEO
• Strategize your SEO to its best through the
  insights you gain through your PPC advertising.
  It helps you identify the valuable keywords for
  your business. Some search keywords drive maximum
  conversions. PPC advertising helps you reach
  potential customers and educate them, but most
  importantly helps them make an informed decision.
• 6 Smarter than other forms of advertising
• PPC advertisers have immense data at their
  discretion and this gives them an advantage over
  other forms of advertising. As a PPC advertiser,
  you can advertise to your email contacts, website
  visitors, or people who visited your store. These
  increase repeat purchases from old clients. PPC
  also drives offline sales. When you have a
  physical location, clients will come to your
  store after seeing your ad. Though the
  transaction was not online, it started with an
  online search.

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• 7 Increases your brand recognition with PPCs
  targeted approach
• Make people aware of your brands presence in the
  market through PPC advertising. Visitors on your
  site may not always purchase unless they are
  aware of what you offer. You will get an even
  better outcome if you can target your campaign by
  keywords at various locations. Hundreds of
  keywords are targeted at a time. Peoples online
  behavior and interests can also be targeted for
  precise results. Attain higher precision than
  traditional advertising and organic search.

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• 8 Pay only for what you gain
• PPC is mainly popular because of its structure of
  payment. Only when someone clicks on your ad,
  you need to pay. This is very beneficial to
  businesses because even if 20,000 people saw your
  ad but only 100 clicked on it means you pay only
  for the 100 clicks. You can also set your
  campaign where you pay for conversions only! This
  gives a huge advantage to small businesses
  against huge companies when it comes to budget.
  Moreover, it allows you to look at results in
  real-time, which lets you decide if any
  adjustments are needed for the campaign.
• When you need fast growth, and high sales
  immediately, PPC advertising is the way to go.
  You miss out on potential leads and sales every
  minute that you are not in the search engines.
  Knowing all competitors use it all the time
  without networking, or other advertising this is
  the best form of advertising with the best ROI
  for your business. Plan your strategies keeping
  pay-per-click in mind always and see the results
  by day one!

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• To Contact Us 91 9898216968
• Website https//abkdigital.com/
• Address
• ABK Digital India
• 809, Iscon Elegance, Near Shapath V, S.G.
  Highway, Prahlad Nagar, Ahmedabad, Gujarat,
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• 22802 Broadway Ave, Clarksburg, Maryland
  20871

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