Effective Content Writing for Successful Blogging - PowerPoint PPT Presentation

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Effective Content Writing for Successful Blogging

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This presentation has been made for young and budding content writers who want to climb up the ladder. This will help you write content very well for your blog. – PowerPoint PPT presentation

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Title: Effective Content Writing for Successful Blogging


1
Effective Content Writing for Successful Blogging
2
Before you start Writing
  • Bounce rates of most web pages are abnormally
    high.
  • Its just so easy to find the content we want,
    the utilitarian value of content has depreciated.
  • To keep a sufficient amount of people interested
    in your content,you have to dangle appealing
    content to your prospective customers to
    eventually convert them.

3
A Good blog post is supported by good research
  • Research is among the most important pillars of
    writing informative blog posts .
  • Writing an in-depth post on any particular
    subject is always backed by research.
  • This is especially necessary if youre not
    familiar with the subject to avoid sounding
    uninformed , research the subject for as long as
    you can .

4
Credibility Matters! Research.
  • You want your readers to find your blog post
    readable and reliable
  • Explore articles, papers, books, journals,
    presentations, web resources etc by subject
    matter experts depending on the topic at hand.

5
Involve the readers
  • Dont forget to link the subject to the everyday
    routines of your prospective customers.
  • People love reading content can help them from
    the ground level up, making them stay on your web
    page provided your content is written by a
    Professional Content Writer.

6
Start with a clear outline for your blog
  • An outline will give you a defined track to work
    with.
  • It will give your blog a logical structure, and
    help you stay on the topic.
  • The objective is to ensure that the reader is
    convinced sufficiently enough to want to go
    through the whole blog.

7
Structure your blog
  • Writing good web content follows a minimalist
    policy break down the blog into sub-topics,
    paragraphs, bullets, etc.
  • Reading of digital content writing is a brief
    activity mostly done on mobile phone screens, and
    it takes a few seconds for an average mobile
    phone user to lose interest.
  • Make the content as skimmable as possible, while
    also being informative.

8
Images improve add variety engagement
  • An appropriate image or diagram can say a lot
    more than a paragraph .
  • Invest time in searching for images that fit the
    context so you dont interrupt the flow.

9
Images improve add variety engagement
  • An appropriate image or diagram can say a lot
    more than a paragraph .
  • Invest time in searching for images that fit the
    context so you dont interrupt the flow.

10
Ask for second opinions and proofread
  • A badly-edited blog post can severely hinder
    readability.
  • Ask a qualified second person or opt for
    proofreading services to check for grammatical
    errors and the like. More importantly, ask
    whether the flow is logical and rhythm is smooth.

11
Good SEO means more discoverability
  • You will need to optimize your posts keywords
    for discovery on search engines.
  • Search engines are the gateway to content for
    people interested in products and services.
  • Optimize for Voice Search as well, its fast
    becoming as frequent a mode of search querying as
    typed search.
  • You can always Hire a content writing agency for
    your blogs, as they have the experience and the
    tools to write an engaging blog.

12
Learn about how to get more people to read and
share your blog?
  • THANK YOU
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