Tips On Optimize An Under Performing PPC Campaign

1
Tips On Optimize An Under Performing PPC Campaign
PPC is considered to be one of the most effective
ways of advertising when it comes to driving
instant and converting traffic. One of the
reasons why businesses are diverting more on PPC
because of the search engine algorithm that
makes your ad visible to highly targeted
audiences.
2
PPC has become one of the widely used advertising
techniques where the publisher creates proper
plans and strategies to display their ads.
Nowadays creating and running a PPC ad is not a
big deal. Google has made it simple for users to
create an ad by introducing the Express
campaign. But it is necessary to determine
whether your ad is benefiting your business or
not. Sometimes while running If you have already
spent a lot of money on PPC and didnt get any
benefit from it then you should optimize your
campaign to get good results. Marketers put 100
of their effort into creating PPC ads but
sometimes they fail to meet their expectations.
Even SFWP Experts, a leading advertising agency
in Los Angeles has got clients who have mentioned
that they were not able to understand the reason
behind their PPC campaign failure. Thats
annoying right???? So to overcome that we have
mentioned few tips that will help you in
optimizing an under-performing campaign 1.
Always focus on increasing your Quality
Score Quality Score is one of the most important
parts of PPC advertising. A good quality score
is achieved if your keyword, ads and the landing
page is highly relevant to the user search
query. Even Google also suggests that always try
to achieve a good quality score as it will help
in reducing your ad cost. So a simple hack to
optimize your quality score is by optimizing your
ad relevancy, landing page relevancy, and CTR
(Click Through Rate). You can optimize your Ad
relevancy by
3

• Checking your keyword in search term will help
  you in analyzing whether your ads are getting
  displayed for the user or not.
• Always prefer to insert the highly relevant
  keywords in your ads.
• Research and insert negative keywords in your ad.
• How to Improve your CTR to increase ad quality
  score
• There are various types of on-site link
  extensions available. Try to use the maximum
  number of site link extensions.
• Before running any ad conduct A/B Testing.
• Add negative keywords
• Research and insert proper match keywords.
• How to improve the landing page relevancy
• Check for the load- time of your landing page.
• Create a responsive and device compatible landing
  page.
• Include attractive images and videos
• Make your goal clear to the user
• Always create an enticing landing page by writing
  eye-catch headlines

4
lower position or your ad may not appear for the
queries like men shoes, kid shoes,
etc. Therefore, by looking at the example you
can figure out the importance of negative
keywords and how you can optimize your ad using
negative keywords. Read More 8 Tips On
Optimize An Under Performing PPC
Campaign Contact Details 213-277-9177 l
a_at_sfwpexperts.com W eb design Los Angeles W
ordPress website design company